Social Media and Content Creator Manager at Lago · Mexico…

Social Media & Content Creator | UGC, Growth & Social Commerce Location: Remote LATAM Salary: USD Open for negotiation based on experienceSchedule: Monday - Friday. 9AM - 5PM MST Full time

We are a clean beauty self-tanning brand (soon to be expanding into wellness) built on a simple premise: hormone-safe, skincare-first products that actually work. We're a founder-led, bootstrapped brand growing fast across TikTok, Instagram, and Pinterest — and we're looking for someone to join in on our early growth!

This is a high-output, high-ownership role. You'll be on camera. You'll use AI tools. You'll help us build a community that buys.

Scope of Work (Weekly)

• 5 Reels
• 10 TikToks
• Live selling on TikTok
• 2 in-feed posts (IG and Facebook)
• 3–4 Story frames per day (IG and TikTok)
• 3 Pinterest pins

What We Need

• On-camera confidence - you will be a face of this brand and responsible for sales across social platforms.
• Hands-on experience with TikTok, Instagram, and Pinterest
• Familiarity with AI tools for content, photography/videography (or a strong willingness to learn fast)
• Genuine interest in beauty and wellness — this has to be a space you actually care about
• Organized, reliable, able to hit weekly targets without hand-holding
• Strong communication skills, especially working async across time zones

Key Responsibilities

Content Strategy & Planning

• Work with Founder, to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels
• Own and maintain the monthly content calendar across all platforms
• Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand

Content Creation & Execution

• Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production
• Use AI photography and visual tools to supplement and scale content production
• Manage the full production cycle: concept, filming, editing, posting

Social Media Management

• Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
• Engage with the community - comments, DMs, and building real relationships with followers

Social Commerce & Growth

• Own social channel growth as a KPI — follower count, reach, and engagement are yours to move
• Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels
• Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping)
• As paid social scales, be a key voice in deciding what organic content becomes an ad

Reporting

• Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue

• Deliver a simple performance recap to the Founder regularly with clear takeaways and recommendations

• Connect content performance to sales data so we always know what's working and why

• Hands on experience of content creation and ads strategies for TikTok, Instagram, Pinterest, and other social platforms

• This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential.

• Strong interest and familiarity with beauty and wellness products

• Ability to align authentically with a female-focused brand

• Excellent communication and collaboration skills

• Creative mindset with ability to generate fresh content ideas

• Comfortable participating in photoshoots and video production

• Ability to organize and manage content calendars and deliverables

• Flexible, adaptable, and growth-oriented mindset

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.