Digital Marketing Specialist (1981) at Kooner Fleet… · Sacramento

About Kooner Fleet Management Solutions 

Kooner Fleet Management Solutions is one of the fastest-growing national providers of on-site fleet maintenance, preventative service, and mobile repair solutions. With nearly a decade of industry experience, Kooner FMS helps fleets reduce downtime, extend vehicle life, and simplify operations through proactive maintenance programs and advanced technology. 

As a family-founded and field-first company, we take pride in delivering trusted partnerships, exceptional service, and innovative fleet management solutions that keep America’s trucks and trailers road-ready. 

About the Digital Marketing Specialist Role  

This role is built for a content-first marketer who thrives in a fast-paced environment and enjoys wearing multiple hats. You’ll lead the creation and execution of digital marketing content across video, social media, email marketing, and brand design, helping shape how Kooner appears online and in the industry. 

From filming technicians in the field and capturing customer success stories to designing graphics, writing posts, building campaigns in HubSpot, and publishing content across channels, you’ll own the full content lifecycle from idea to execution. 

This is a hands-on role for someone who is both creative and operational, equally comfortable behind a camera, inside Canva/Photoshop, writing compelling copy, and building automated marketing workflows. You’ll work closely with leadership, sales, operations and HR teams to help tell the Kooner story and support growth across multiple business initiatives. 

Where You’ll Make an Impact 

Content Creation & Storytelling 

• Create engaging video and written content that showcases Kooner’s people, services, culture, and technology 
• Film, edit, and publish short-form and long-form video content for LinkedIn, Instagram, Facebook, YouTube, TikTok, Twitter/X, and other platforms 
• Write compelling web copy, blog articles, social posts, email campaigns, and customer spotlight content 
• Turn field operations, technician stories, and company initiatives into engaging content 
• Develop creative concepts and content calendars aligned with business goals 

Social Media Management 

• Manage and grow Kooner’s social media presence across multiple channels 
• Schedule, publish, and optimize content, while maintaining consistent brand voice and visual identity 
• Monitor engagement, trends, and analytics to improve performance and audience growth 

Design & Brand Support 

• Create graphics, presentations, promotional assets, and marketing collateral using Canva, Photoshop, or similar tools 
• Support branding consistency across digital platforms, recruiting materials, events, and campaigns 
• Collaborate with internal teams to develop visuals that support company initiatives and customer communication 

CRM & Email Marketing 

• Build and execute email marketing campaigns and automated workflows in HubSpot 
• Manage contact segmentation, campaign reporting, and lead nurturing initiatives 
• Support CRM organization, database management, and marketing automation efforts 
• Analyze campaign performance and recommend optimizations based on engagement and conversion metrics 

Marketing Operations & Collaboration 

• Work cross-functionally with recruiting, operations, sales, and leadership teams to support company growth initiatives 
• Assist with event marketing, trade shows, recruiting campaigns, and customer communication efforts 
• Help identify new opportunities to strengthen brand awareness and digital engagement 
• Bring new ideas, creative energy, and operational discipline to a rapidly growing organization 

What Makes You a Great Fit 

• 2+ years of experience in digital marketing, content creation, social media management, or a similar role 
• Strong video creation skills, including shooting, editing, and publishing content 
• Experience with Canva, Adobe Photoshop, or similar design platforms 
• Hands-on experience with HubSpot or other CRM/email marketing platforms 
• Excellent written and verbal communication skills 
• Ability to manage multiple projects and deadlines in a fast-paced environment 
• Self-starter mentality with strong organizational skills and attention to detail 

Bonus Points if You Have: 

• Experience in B2B, automotive, transportation, fleet, or service-based industries 
• Knowledge of SEO, paid social, or digital advertising strategies 
• Familiarity with analytics and reporting tools 
• Portfolio encouraged 

Why You’ll Love Joining Our Team 

• Earn What You Deserve: Competitive pay starting at $85-$95K based on experience. 

• Weekly Paydays: Get paid every Friday – no waiting around! 

• Invest in Your Future: 401(k) with company match. 

• Time to Recharge: Enjoy paid vacation time, paid sick time, and paid holidays to rest, recharge, and take care of what matters most. 
• Health Benefits that Kick in Fast: Medical, Dental, and Vision coverage after just 30 Days! 

• We’ve Got You Covered: Life & Disability Insurance for added peace of mind – because we take care of our team on and off the job. 

• We’re Here for You: Access to our Employee Assistance Program for support when you need it most – we've got your back. 

• Grow With Us: Big Career Growth Opportunities in a rapidly expanding, forward-thinking organization. 

Work Environment 

• Combination of field and standard office settings 
• Must be able to lift up to 10 pounds 
• Must be able to sit for extended periods 

Kooner Fleet Management Solutions is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, free from discrimination and harassment. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and are dedicated to fostering a workplace where every team member can thrive.  

Kooner Fleet Management Solutions participates in E-Verify for employment eligibility verification.