Mass Marketing Specialist at Kontoor Brands in Greensboro, NC

Mass Marketing Specialist
Location: Greensboro, NC
Who We Are:
Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.
Job Posting:
Mass Marketing Specialist
The primary responsibilities of the Mass Marketing Specialist are to support the development and coordination of best-in-class marketing communications initiatives, including photoshoots, media, including social media and influencers, promotions, visual marketing programs, and special events.
Responsibilities
Works with Marketing Coordinator and or Managers to coordinate marketing communications initiatives in support of the Wrangler brand.
Includes, photoshoot support and execution including; overseeing production calendar from concept to go-live of imagery. Booking models, stylist, HMU. This role is responsible for post-shoot image selection/retouching in handing imagery over to DTC/social/PR/retail teams. Inclusive of bi-annual seasonal and special collection shoots, brand shoots and catalog shoots.
POS development, including key trade sell in and in-store materials as well as internal communications for quarterly initiatives.
Social media and influencer product seeding, in-store and events activation support in an effort to achieve defined brand objectives.
Coordinates ticketing process, including pre-production project kick off and administrative management in our internal system, working with production and or vendor directly on development and production, timely communication with internal team. Post production work includes image selection, artwork development, mechanicals and printing as needed.
Coordination and production of quarterly product catalogs, working with merchandising, photo studio and creative services on timely execution and delivery.
Provide day-to-day support for the brands marketing budgets and project billing.
Supports public relations, promotions, special events and other marketing projects as needed.
Works on other special projects as directed by the Marketing Manager.
Leadership
Project Coordination Leadership: Lead execution of key marketing initiatives from photoshoots to catalog production, ensuring timely delivery and cross-functional alignment.
Cross-Functional Collaboration: Act as a liaison between marketing, creative, merchandising, PR, retail, and external vendors to align project goals and timelines.
Creative Direction Support: Oversee shoot logistics, talent bookings, and post-production decisions (e.g., image selection and retouching), contributing to brand visual storytelling.
Budget Tracking and Administrative Oversight: Maintain and monitor budgets, process invoices and POs, and ensure financial documentation is accurate and up to date.
Operational Leadership: Coordinate ticketing development processes, ensuring pre-production through post-production is well-managed and delivered on schedule.
Executional Excellence: Demonstrate leadership in driving high standards across all deliverables—catalogs, marketing collateral, digital assets, etc.
Initiative and Ownership: Show independent drive in prioritizing tasks, anticipating project needs, and ensuring deadlines are met in a fast-paced environment.
Requirements
1-2 years of related professional experience
Bachelor's degree or equivalent in Communications, Business, or Marketing
Good verbal and written communication skills including exposure to writing a creative brief
Working knowledge of marketing programs and advertising with a strong background in digital/social
High level of initiative
Proficiency in setting priorities
Strong organizational skills
Ability to work in a team in a high-pressure environment
Good analytical ability
Excellent Microsoft Office skills
Leadership Competencies Expected for this Role:
Foundational Leader
Global Agility – Be open and adapt quickly when things change
Purposeful Integrity – Do the right thing, even when no one is watching
Strategic Foresight – Think ahead and plan for what’s coming
Customer Centric Innovation – Find better ways to serve our customers
Urgency for Impact – Act fast and get results that matter
Bold Accountability – Take ownership of your work and results
Empowered Collaboration – Work well with others to get things done
#LI-BE1
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.