Kohl's→
Measurement Analyst at Kohl's in Menomonee Falls, WI
Skills
Job Description
Role Specific Information
Job Description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will analyze and report on Kohl's marketing campaign strategies and tactics by customer, product and channel. You will use a consultative approach, working with Marketing strategy teams to define campaign test objectives, determine proper test design to ensure measurability, clearly define actionable KPIs and generate campaign insights.
What You’ll Do
Work with strategy teams to define campaign test objectives
Ensure that all campaigns have defined and measurable KPIs
Generate campaign insights and evaluate marketing effectiveness to inform key decision-makers and strategic initiatives
Provide insights gathered from multiple data sources and translate insights into a compelling story to inform senior leadership
Use high-level data modeling techniques to perform analysis
Create testing recaps and prepare visualizations based on recommendations
Develop and implement process improvements and identify ways to automate and provide self-serve capabilities to marketing partners through standardization and process improvement
Work with Marketing Technology and IT to provide business requirements for standardization, automation and better data
Leverage GCP BigQuery environment and data science tools (i.e. SQL, Python, or R) to develop and improve upon core statistical testing code
Work in a matrixed organization with multiple stakeholders
Additional tasks may be assigned
What Skills You Have
Required
Bachelor's Degree in Data Science, Business, Statistics, Computer Science, Management Information Systems or other related field
2+ years of experience working on an analytics team performing statistical analysis and/or data modeling
Proficient with SQL
Experience with Python or R
Experience working with data visualization tools (e.g., Tableau, PowerBI)
Understanding of sound data visualization practices
Experience working with inferential statistical methods such as t-tests, ANOVAs, Chi-Sq
Experience with appropriate measurement methods across online and offline channels
Preferred
Experience conducting A/B testing
Advanced Degree in Data Science, Data Analytics or similar
Experience with supervised and unsupervised machine learning models
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to maintain prompt and regular attendance as set by the company
Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
Ability to comply with dress code requirements
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Perform work in accordance with the Physical/Cognitive Requirements section
Physical/Cognitive Requirements
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner
Ability to comply with health and safety standards