Marketing Coordinator

Company: Knowledge Road Education Department: Marketing Employment Type: Full-time Compensation: $20–30/hr + performance bonuses

About Knowledge Road Education

Knowledge Road Education is dedicated to supporting schools and families by providing high-quality educational and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that students gain access to the services they need.

Position Overview

We're seeking a Marketing Coordinator to manage multi-channel campaigns and ensure consistent brand execution across all marketing initiatives. This role requires strong organizational skills, attention to detail, and the ability to coordinate between multiple stakeholders while tracking campaign performance.

Key Responsibilities

• Plan and execute marketing campaigns across email, social media, and outreach channels
• Monitor campaign performance metrics and provide optimization recommendations
• Maintain brand consistency across all marketing materials and channels
• Manage content calendars using project management tools (ClickUp, Airtable)
• Coordinate with design and video teams on creative asset development, including short-form video shoots and campaign content
• Track and report on KPIs including lead generation, conversion rates, and ROI
• Support marketing automation setup and email campaign management
• Stay on top of social media trends and incorporate them into Knowledge Road’s content strategy

Required Qualifications

• 1–2 years of marketing coordination or campaign management experience
• Proficiency with marketing tools: Google Analytics, Canva, Airtable, Google Workspace
• Strong project management and organizational skills
• Excellent written communication abilities
• Experience with social media management, content scheduling, and basic video content coordination
• Basic understanding of email marketing and automation
• Detail-oriented with ability to manage multiple projects simultaneously

Preferred Qualifications

• Experience with marketing automation platforms (Salesforce Pardot, Marketing Cloud, HubSpot, Mailchimp, or Klaviyo)
• Knowledge of SEO and content marketing best practices
• Familiarity with paid advertising platforms (Google Ads, Facebook Ads)
• Knowledge of short-form video production and trend-based content creation
• Background in education, B2B marketing, or nonprofit environments
• Experience with A/B testing and conversion optimization

Success Metrics

• Launch 2+ successful marketing campaigns within first 90 days
• Improve campaign conversion rates by 15% within 6 months
• Maintain project timelines with 95% on-time delivery rate

Compensation & Benefits

• Base salary: $20–30/hr based on experience
• Performance-based bonuses tied to campaign results
• Company laptop and phone
• Generous PTO policy
• Professional development budget
• Health benefits package

How to Apply

Submit your resume along with examples of campaigns you've managed or coordinated. Include specific metrics showing campaign performance and results you've achieved.

Knowledge Road Education is an equal opportunity employer.