Brand Lead - Private Label at KIBBLERS NSW in Victoria, AU

Brand Lead - Private Label
Location: Support Office VIC
Join us and experience Bunnings from the other side of the counter!
What’s in it for you when you’re part of our team:
Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few
Free standard OnePass membership
Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave
12 weeks paid parental leave, regardless of gender
Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities
We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build
About the role
As Brand Lead - Private Label, you'll help shape how Bunnings' private label brands connect with customers across Australia and New Zealand. Working across a diverse brand portfolio, you'll lead integrated marketing campaigns from strategy through to execution while helping maintain strong brand governance across packaging, communications and customer touchpoints.
This is a fantastic opportunity for an experienced marketer who enjoys combining creative thinking, customer insight and commercial outcomes in a fast-paced retail environment.
This is a 12-month fixed-term contract covering parental leave, based at our National Support Office in Burnley.
What's involved
Lead end-to-end marketing campaigns for a portfolio of private label brands, from strategy and briefing through to execution and performance review.
Use customer insights and commercial priorities to shape brand positioning, campaign messaging and creative direction.
Partner with agencies and cross-functional teams to deliver consistent and effective marketing across paid, owned and in-store channels.
Act as a brand custodian, maintaining brand guidelines, packaging standards and governance across customer touchpoints.
Build strong relationships with stakeholders across Marketing, Merchandise, Global Sourcing and Digital to deliver shared business outcomes.
Manage campaign budgets, timelines and priorities while supporting and developing team capability.
About You
You're a confident and collaborative marketer who loves bringing ideas to life. You thrive in a fast-moving environment, enjoy working with a broad range of stakeholders and can balance strategic thinking with hands-on delivery.
You'll be joining a supportive team that values curiosity, teamwork and continuous improvement. You're customer-focused, commercially minded and motivated by the opportunity to build strong brands that make a real impact.
What you'll need
5+ years' experience in brand, campaign or marketing roles, with strong experience delivering integrated campaigns end to end.
Proven ability to develop marketing strategies that balance customer needs with commercial objectives.
Strong stakeholder management skills, with experience influencing and collaborating across multiple teams and agency partners.
Understanding of brand management, creative development, media planning and content production.
Experience managing budgets, project timelines and competing priorities in a fast-paced environment.
Tertiary qualifications in Marketing, Business or a related discipline.
You’ll be part of a workplace where you’ll feel like you belong.

We love the diversity across our teams, brought together in an inclusive culture guided by our values. We welcome applications from individuals of all ages, cultural backgrounds, abilities, sexual orientations, and gender identities. We strongly encourage Aboriginal and Torres Strait Islander peoples to apply and join us in shaping a workplace that celebrates First Nations voices, perspectives, and contributions. Please note, you must be age 15 or over to apply for a role at Bunnings.
We’re all about fairness at Bunnings, and our team’s here to support you every step of the way. If you need any adjustments, just let us know - we’re here to help. If you’ve got the experience, skills, and drive to grow - but don’t quite nail every part of the job description - we still want to hear from you. For support, contact us at jobs@bunnings.com.au.
Bunnings reserves the right to close job advertisements at any time, so we encourage you to apply early. We do not accept unsolicited resumes from recruitment agencies, as we have a dedicated internal Talent Acquisition team managing all hiring processes.
About Us
Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We're proud to support project builders, commercial tradespeople and the housing industry through our network of stores, trade centres, frame and truss sites and online.
At Bunnings, our purpose is simple: we’re here to inspire people to have a red hot go! Whether that's backing our team to grow, supporting customers to take on new projects, or helping communities make a real difference. By joining our passionate and diverse team, you will be part of a culture that encourages you to roll up your sleeves and build something great together. If you’re ready to have a go, apply today.
Please note if you are offered a role with us, background checks may be required. This can include police, employment, medical and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.