KeyBank
Marketing Manager – Paid Media Strategy & Team Lead
Entry LevelOn-siteFull-time
Location
Brooklyn, NY
Salary
$96k–$181k/yr
Experience
7–10 years
Posted
1 day ago
Job Description
Marketing Manager – Paid Media Strategy & Team Lead
Location: 4910 Tiedeman Road, Brooklyn, OH
Location:
4910 Tiedeman Road, Brooklyn Ohio
About the Role
As a member of the Enterprise Marketing and Brand Engagement team, the Marketing Manager – Paid Media will report to the LOB Marketing Director and serve as the strategic lead for KeyBank's paid media programs across Consumer and B2B audiences. This role leads media strategy, people leadership, agency partnership, and cross-LOB coordination, ensuring media investments drive measurable brand and business results. This is a highly strategic role with broad visibility and influence, responsible for translating enterprise marketing goals into effective, measurable paid media programs while building strong team talent and modern media operations.
Essential Functions & Responsibilities
Media Strategy & Planning
Develop the enterprise media strategy across Consumer and B2B campaigns, including channel mix, flighting, audience targeting, and budget allocation
Lead annual and quarterly media planning cycles, translating marketing objectives into channel-specific investment recommendations
Partner with analytics and campaign leaders to build and maintain a media learning agenda that informs ongoing optimization and future planning
Monitor competitive media landscape and industry trends, surfacing implications and opportunities for KeyBank
Channel & Campaign Execution
Oversee media execution across broadcast, digital, programmatic, paid social, paid search, OOH, and emerging channels
Ensure campaigns are delivered on time, on budget, and in compliance with KeyBank brand standards and risk/compliance requirements
Lead campaign performance reviews, translating data into actionable insights and clear recommendations for leadership
Maintain excellence in channels that Key deploys in-house including programmatic and paid social media programs
Agency & Vendor Management
Serve as the primary internal client lead for media agency partners, managing day-to-day relationships, deliverables, and quality of output
Negotiate and manage media agency contracts and statements of work in partnership with procurement and legal
Ensure agency partners understand and uphold KeyBank brand safety standards, compliance requirements, and strategic priorities
Team Leadership
Lead and develop a media team, including programmatic and paid social specialists, providing direction, feedback, and career development support
Set clear team priorities, manage workload distribution across Consumer and B2B work streams, and ensure LOB partners have a clear point of contact
Build team capabilities in emerging areas including AI-enabled workflows for media measurement, and optimization
Measurement & Reporting
Define and maintain KPIs and measurement frameworks for media programs, including brand health metrics
Partner with analytics teams to build and evolve attribution and incrementality models
Develop and present executive-level reporting on media performance, investment efficiency, and strategic recommendations
Cross-Functional Collaboration & LOB Partnership
Serve as the media subject matter expert for LOB marketing partners across Consumer, Commercial, and Institutional segments
Collaborate with marketing partners to ensure media plans are fully integrated with campaign strategy and creative
Partner with marketing strategy & planning, analytics, brand, and compliance to align media investments with enterprise priorities
Required Qualifications
Experience
7–10 years of progressive media planning and strategy experience, with at least 3 years in a leadership role
Proven experience managing multiple media programs simultaneously
Experience managing external agency relationships as the primary client lead
Financial services or highly regulated industry experience strongly preferred
Agency-side experience (media agency, integrated agency, or consultative media role) is a plus
Technical Skills
Deep expertise across paid media channels: programmatic display, paid social (Meta, LinkedIn, Reddit), broadcast/video, OOH, paid search
Proficiency in ad platforms and tools: Adobe Advertising Cloud, Google Campaign Manager, DV360, Sprinklr, or equivalent DSPs
Ability to interpret and analyze complex media data; translate findings into actionable business insights
Familiarity with brand health measurement methodologies
Working knowledge of AI-enabled media tools and emerging media technology
Leadership & Soft Skills
Strong people leader with demonstrated ability to develop and retain talent
Excellent communicator — able to present complex media concepts clearly to senior leaders and non-media audiences
Strategic thinker who can operate at both the 30,000-foot level (strategy) and in the details (execution) as needed
Highly organized with strong project management skills; able to manage multiple campaigns and priorities simultaneously including team prioritization
Collaborative, relationship-driven, and effective at building trust across diverse internal and external stakeholders
Comfortable navigating ambiguity and organizational change
Mental agility and ability to apply learnings to relevant programs
Preferred Qualifications
Experience in in-house media teams at a national brand or financial institution
Background in media measurement and incrementality testing
Experience building or evolving a media operating model (e.g., shifting from agency-led to hybrid or in-house)
Exposure to AI applications in media (e.g., AI-driven audience targeting, creative optimization, spend modeling)
This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $96,000.00 - $181,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 07/31/2026
KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
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