Marketing Assistant BENELUX at KellyDeli · Amsterdam

Marketing Assistant BENELUX

THE GOAL

Driving KellyDeli's brands forward through impactful local marketing execution, digital activation, and best-in-class retail excellence.

The Marketing Assistant supports the BENELUX team in bringing our brands to life across every channel, delivering campaign assets and in-kiosk execution brilliantly, on time and on brand. This is a hands-on, execution-focused role: you will deliver defined tasks and assets to a high standard with the support and direction of your manager, with a focus on excellent retail execution & online support. You will be passionate about the effectiveness of marketing and inspire continuous improvement within the team and partners through competitor reviews and campaign analysis.

The successful candidate will be highly organised, detail-oriented, and able to manage a wide range of administrative, operational and project-related responsibilities. While the role is strongly execution-focused, the Marketing Assistant will work closely with the BENELUX Senior Marketing Manager and be actively involved in key projects, providing support across all major marketing pillars.

A passion for retail marketing, customer experience, and continuous improvement is essential, alongside a willingness to roll up your sleeves and help drive business growth.

WORKING RELATIONSHIPS

Department – BENELUX Marketing

Reporting to – BENELUX Senior Marketing Manager

Working with – Local teams (Operations, Commercial, Supply Chain), Group Marketing team, external agencies, retailers and digital partners.

CORE RESPONSIBILITIES

Campaign Management & Execution

· Support delivery of the BENELUX annual marketing plan, ensuring your tasks are completed on time, in full and on brand.

· Support delivery of 360° campaigns — in-kiosk activations, POS materials, product launches and seasonal campaigns.

· Adapt and localise marketing assets using Canva while ensuring brand consistency and compliance with global guidelines.

· Coordinate production and delivery of local marketing collateral for campaigns, promotions, product launches and store openings.

· Support the implementation of key product launches and innovation initiatives.

· Draft briefs for internal stakeholders and external partners to ensure projects are delivered on time and to a high standard, with the support of your manager.

· Participate in the planning and execution of local promotional activities throughout the year.

Digital Ecosystem & Customer Experience

· Load and maintain content across web, social and in-kiosk screens. and support their continuous development.

· Support the local Google Reviews programme, working with Operations to encourage review generation and track progress to improve review generation and online reputation.

· Keep listings, product data and imagery accurate on retailer digital platforms including Carrefour Drive and other retailer e-commerce opportunities & Delivery aggregators.

· Monitor digital performance and identify opportunities to improve visibility, customer acquisition and conversion.

· Support influencer and PR activity — coordinating product, tastings, assets and content collection.

Stakeholder Collaboration & Commercial Support

· Work closely with the local Operations team to support their commercial objectives by providing appropriate tools, materials, and presentations.

· Manage, coordinate, and brief all third-party agencies to ensure timely and high-quality delivery.

· Flag what you see in kiosk, in market and from partners, and contribute ideas to the plan.

· Participate in Country or Cross-country projects where necessary.

· Keep the marketing calendar up to date and flag clashes early.

· Maintain campaign timelines, approval trackers and project documentation.

· Ensure accurate and timely execution of all administrative and operational marketing tasks.

Analysis & Reporting

· Pull the numbers and produce the standard post-campaign report.

· Track the performance of digital initiatives, including Google Reviews, retailer digital touchpoints and delivery platforms.

· Monitor competitor marketing activity across the mix (product, price, promotion, place), reviews and digital, and maintain the monthly benchmark.

WHO YOU ARE

· A first experience in marketing, including a placement, internship or first role or a strong interest in building one.

· Experience in food, FMCG, retail or hospitality is an advantage, not a requirement.

· You are passionate about marketing, retail and customer experience.

· You are highly organised, detail-oriented and you take pride in delivering projects accurately and on time while managing multiple priorities in a fast-paced environment.

· You are comfortable working with digital tools and are interested in developing expertise in online reputation management, e-commerce and delivery platforms

· You are proactive, curious and eager to learn, with the confidence to contribute ideas and recommendations.

· You enjoy working collaboratively with a variety of teams and stakeholders.

· You are analytical, structured and solution-oriented.

· Fluent in Dutch and English, both written and spoken. French is a strong advantage.

ABOUT US

KellyDeli, founded in 2010, is an innovative and rapidly expanding food retail and restaurant company. Sushi Daily, one of its brand concepts, is the leading European provider of fully serviced sushi bars, currently operating over 1,000 kiosks across 13 countries.

Our unique concept features outlets in grocery stores, supermarkets and airports, where live Sushi Artisans prepare fresh sushi daily in front of customers, delivering a unique customer experience and top-quality products.

Our Purpose

To help the world eat better, flourish together and dream bigger.

Values

· Totally Together

· Humbly Honest

· Positively Passionate

· Constantly Curious

· Expertly Excellent

· Adopting a Growth Mindset

BENEFITS

🍣 Sushi Allowance

🧘🏼 Wellbeing Allowance

🎂 Birthday Off

🌴 28 Days Annual Leave

🤩 Late Starts & Early Finishes (6 of each per year)

🩺 Health Insurance