Sales & Marketing Coordinator at Keeran Networks · Edmonton

Company Description

Keeran Networks is a rapidly growing Managed Services Provider headquartered in Edmonton. We have an excellent team, great work environment and wonderful clients to work with.

Job Description

Job Title: Sales & Marketing Coordinator

Reports To: Partner, Client Relations

Department: Business Development

Revision Date: 1/24/19

We are looking for a highly organized individual to join a young, fun, and rapidly growing IT service company by assisting the Business Development Team in two (2) key areas:

1. Sales Coordination (25%):

• Ensure all sales opportunities are accurate and properly tracked in HubSpot
• Help advance sales opportunities through the sales pipeline stages by consistently following up and keeping the BD Team organized
  • Qualify new leads using phone script
  • Book initial first time (face-to-face) appointments with new prospects
  • Send information out to prospect for a smooth network audit & business assessment
  • Assist in preparing presentations and prepping office for prospect pitches
  • Input won deals from HubSpot into ConnectWise
• Facilitate sales-to-service hand-off from BD Team to Information Services Team
• Format Word, Excel, and PowerPoint documents to Keeran’s brand standard

2. Marketing Coordination (75%):

• Work with marketing company to build and manage inbound marketing, demand generation, and marketing automation for web leads via HubSpot
  • Report qualified vs. unqualified marketing leads to SEO/SEM company weekly (organic vs. PPC)
  • Help refine website copy according to SEO/SEM company’s suggestions and best practices
  • Create content for weekly blogs, monthly newsletters, and quarterly eBooks
  • Create drip marketing email follow ups, phone calls, and events/meetings
• Work with telemarketing company to scout list data for accuracy, # of computer users, and current IT provider; as well as provide bi-weekly reporting on qualified leads
• Create and coordinate a calendar of sales events like an open house party, lunch ‘n learns, movie theater rental, trade shows, webinars, etc. for top of mind awareness
• Work with key vendors and marketing company to develop targeted campaigns and create email blasts for account-based marketing
• Work with marketing company to refine client touch pieces such as SWAG, Follow Up materials, and Client Onboarding Kit
• Scan and categorize business cards for executing relevant marketing campaigns

Peripheral Job Functions:

1. Manage social media
2. Facebook
3. Instagram
4. Twitter
5. LinkedIn profiles
6. Google reviews

• Create network diagrams in Visio based on input from Information Services Team
• Research key line-of-business applications for specific verticals/industries
• Format and prep RFP responses based on input from Information Services Team

Qualifications

Professional Qualifications:

• Sales, Marketing, and/or Communications background (education and/or experience
• Administration background (education and/or experience

Additional Information

Personal Attributes:

• Highly organized
• An ability to work independently with minimal supervision
• Strong and effective oral and written communicator
• The ability to work under pressure and to prioritize work effectively
• Proficient knowledge of formatting Microsoft Word, Microsoft Excel, and Microsoft PowerPoint documents
• Knowledge of (or ability to quickly learn) Microsoft Visio
• An acceptance of, and commitment to work according to, the organization’s policy

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.