Marketing Manager at KDM Telecom Solutions in Mumbai(Tardeo)

Company: KDM Telecom Solutions Pvt. Ltd.
Location: Mumbai Central Mumbai
Department: Marketing
Position: Marketing Manager
Employment Type: Full-Time
Experience: 12 -14 Years

About KDM

KDM Telecom Solutions Pvt. Ltd. is a growing Indian brand in the mobile accessories and consumer electronics space. We manufacture and market products including earphones, neckbands, wireless speakers, chargers, power banks and other mobile accessories.

Our vision is Make in India Make for World.

Job Purpose

We are looking for an experienced and result-oriented Marketing Lead to lead KDM’s marketing initiatives, strengthen brand presence, drive customer engagement and support business growth through effective marketing strategies and campaigns.

The ideal candidate should have strong experience in consumer electronics, mobile accessories, FMCG, FMCD or technology brands and should be comfortable managing both strategic planning and execution.

Key Responsibilities

1. Marketing Strategy

• Develop and execute the overall marketing strategy aligned with business objectives.
• Create annual and quarterly marketing plans and campaign calendars.
• Identify market trends, customer preferences and competitor activities.
• Develop strategies for brand awareness, customer acquisition and retention.
• Work closely with Sales and Product teams to align marketing initiatives with business requirements.

2. Brand Management

• Strengthen and maintain KDM’s brand identity across all communication channels.
• Ensure consistency in brand messaging, visual identity and communication.
• Develop brand campaigns and promotional initiatives.
• Identify opportunities to improve KDM’s visibility and positioning in the market.

3. Digital Marketing

• Lead digital marketing activities across social media, website, search and other relevant platforms.
• Plan and execute campaigns across Instagram, Facebook, YouTube, Google and other digital channels.
• Monitor campaign performance and optimize activities based on data.
• Track key metrics such as reach, engagement, leads, conversions and ROI.

4. Content & Social Media

• Develop the overall content strategy for the brand.
• Plan and manage content calendars for social media and other digital platforms.
• Work with internal/external creative teams for reels, videos, product shoots, graphics and other marketing content.
• Develop engaging content around products, launches, offers, technology and brand stories.
• Explore the use of AI tools to improve content creation and marketing efficiency.

5. Product Launches & Campaigns

• Plan and execute marketing campaigns for new product launches.
• Coordinate with Product, Sales, Creative and Operations teams for launch activities.
• Develop launch communication, promotional campaigns and supporting content.
• Track campaign performance and prepare post-campaign analysis.

6. Influencer & Collaboration Marketing

• Identify and manage relevant influencers, creators and brand collaborations.
• Develop influencer marketing campaigns aligned with KDM's target audience.
• Negotiate with agencies, influencers and marketing partners.
• Track campaign performance and ROI.

7. Offline & Trade Marketing

• Plan and execute relevant offline marketing activities, exhibitions, events and trade promotions.
• Coordinate with dealers, distributors and sales teams for market-level marketing activities.
• Develop POSM, product displays, promotional material and other marketing collateral.

8. Market & Competitor Analysis

• Conduct regular competitor and market analysis.
• Track competitor pricing, product launches, campaigns and communication.
• Identify emerging trends and opportunities in the consumer electronics and mobile accessories market.
• Provide actionable insights to management.

9. Agency & Vendor Management

• Manage external agencies, freelancers, designers, production houses and other marketing vendors.
• Prepare briefs, review deliverables and ensure timely execution.
• Manage marketing budgets and ensure effective utilization of resources.

10. Reporting & Analytics

• Define and monitor marketing KPIs.
• Prepare regular marketing performance reports for management.
• Analyse campaign effectiveness, customer engagement and marketing ROI.
• Use data and insights to improve future campaigns.

Required Skills

• Strong understanding of brand and digital marketing.
• Excellent knowledge of social media platforms and digital campaigns.
• Strong content and campaign planning skills.
• Good understanding of consumer behaviour and market trends.
• Experience in influencer marketing and creator collaborations.
• Strong analytical and reporting skills.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously.
• Strong team coordination and stakeholder management skills.
• Good understanding of marketing budgets and ROI.
• Knowledge of AI-powered marketing and content creation tools will be an advantage.

Qualification

• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
• MBA/PGDM in Marketing will be an advantage.

Key Performance Areas (KPIs)

• Brand visibility and awareness
• Digital reach and engagement
• Lead generation and customer acquisition
• Campaign performance and ROI
• Social media growth
• Product launch performance
• Influencer campaign performance
• Marketing cost efficiency
• Website and digital traffic
• Overall contribution of marketing to business growth