Contract Senior Website Content Strategist &… at Kanopi · Kelowna

This is a contract position open exclusively to candidates who are located in and legally authorized to provide services in Canada. Applications from candidates located outside of Canada will not be considered.

About Our Company

Kanopi Studios is a Design, Development & Support Agency with a fully distributed team of experts in Drupal & WordPress.

Our clients are mission-driven - and so are we. We design, build, and support websites that help their missions thrive.

We believe the people behind the work matter just as much as the work itself. That’s why we’re deeply committed to supporting our team’s growth, well-being, and success. When our people thrive, our clients do too - and together, we build a web that works better for everyone.

As Kanopi continues to grow, we're looking to engage a Contract Senior Website Content Strategist & Copywriter on a contract basis.

About The Job

Kanopi Studios is seeking a Contract Senior Website Content Strategist & Copywriter who can turn research and data into clear, effective website content experiences.

The ideal candidate is equally comfortable developing content strategy and writing the final copy. They can take a project from discovery and research through strategy, content development and implementation. They should be able to clearly communicate and demonstrate the rationale behind their recommendations to internal and client teams.

Core Accountabilities

Champion User-Centered Content Strategy

• Be a vocal advocate for user-first content practices within our internal and client teams.
• Ensure content decisions are rooted in user research, accessibility best practices, and business goals.
• Guide clients in understanding how content impacts navigation, usability, and conversions.

Craft Strategic, Accessible Copy

• Write engaging copy that:
  • Aligns to the overall content strategy and project goals.
  • Meets established accessibility standards
  • Is SEO and AEO ready

Lead Content Discovery and Strategy

• Plan, create, and present a range of deliverables including (but not limited to):
  • Content Audits & Map/Gap Analyses
  • User Journeys, Personas & User Flows
  • Keyword, SEO & AEO Research and Recommendations
  • Content Maps
  • Copy Guidelines, Voice/Tone Frameworks & UX Copywriting
  • Content governance documentation

Contribute to Kanopi's Brand and Sales Presence

• Support the internal teams by contributing to thought leadership and promotional initiatives such as:
  • Being an active participant and voice for creative services in client pitch meetings
  • Webinars, case studies, and speaking engagements
  • Writing blog posts or participating in video content
  • Representing Kanopi at conferences or industry events

About the Compensation and Work Requirements

This is an independent contractor engagement. Work is project-based, hours will vary, and no minimum hours are guaranteed. Contractors invoice at their contracted hourly rate. The expected hourly rate range for this role is $50 - $70 CAD, depending on experience and skills. Please note the top of this range is firm and non-negotiable.

This is a 100% remote role. Applicants must be legally authorized to work in Canada, reside in British Columbia, Alberta, Yukon, or the Northwest Territories, and be available for regular collaboration during Pacific Time business hours. We are not able to provide visa sponsorship for this position.

Applications will be accepted on an ongoing basis until the position is filled.

Now, let’s talk about you!

We are looking for candidates who have:

Must-Have Experience

• 5+ years of combined content strategy and copywriting experience at a senior level, ideally within an agency or client services environment.
• Demonstrated ability to build effective content strategies based on qualitative research, and quantitative data.
• Demonstrated experience creating engaging copy that meets SEO/AEO needs and conforms to established accessibility standards.
• Experience working with remote and/or distributed teams.
• Experience planning and structuring content for large or complex websites.
• A portfolio demonstrating strategic thinking, specifically in website content strategy (including content modelling, UX writing, and information architecture (IA) for digital experiences) and strong copywriting samples tied to specific project goals.

Tool Proficiency

• User research & testing tools (e.g., Userbrain, Optimal Workshop)
• Heatmap & behavior analytics (e.g., Mouseflow)
• Analytics tools (e.g., Google Analytics 4, Google Search Console)
• SEO & auditing platforms (e.g., SEMRush, Screaming Frog)
• Google Workspace and other documentation tools

Skills & Qualities

• Excellent writing and editing skills with impeccable grammar and attention to detail.
• Ability to translate complex information into clear, accessible, and engaging content.
• A strategic mindset with an eye for balancing business objectives with user needs.
• Strong communication and facilitation skills, especially in client-facing contexts.
• Solid understanding of accessibility standards and inclusive content practices (e.g., WCAG).
• Comfortable juggling multiple projects and adapting quickly to shifting priorities.

What This Role Is Not

This role goes beyond copywriting and requires experience in content strategy. It is not focused on social media, marketing funnels, or ad campaigns. Instead, it centres on planning, structuring and maintaining website content to create clear, useful, accessible and consistent user experiences. The ideal candidate can solve complex content problems, shape content systems and work closely with design and implementation teams.

Studies show that some candidates, particularly women and people from underrepresented communities, only apply for a job when they meet every listed qualification. If you're excited about this role but your experience doesn't line up perfectly with every point above, we'd still love to hear from you.

Kanopi is committed to an inclusive team.

At Kanopi, we know that a diverse team makes us stronger, more creative, and more effective, and we enthusiastically welcome applicants of all backgrounds.

Kanopi Studios is committed to equal opportunity. All qualified applicants will receive consideration for engagement without regard to race, colour, national or ethnic origin, religion, age, sex, sexual orientation, gender identity or expression, marital or family status, disability, or any other characteristic protected by applicable federal, provincial, or territorial law.

Now, What?

If you think this post was written just for you, here’s what to do next:

1. Use the ‘Apply for this Job’ button located toward the bottom of the page.
2. Fill out all required fields on the Application page.
3. Upload your resume.
4. Upload your optional cover letter. Note: Some folks feel that cover letters are no longer important to hiring teams. Please be assured that Kanopi looks forward to reading yours! We’d love to hear what makes you a great fit for this role!
5. Remember to include a link to your portfolio or work samples when prompted. If work is under NDA, redacted or anonymized materials are welcome.

What to expect after you apply:

We want to make sure we’re a great fit - for you and for us! Here’s what our process looks like:

• Application review: We’ll take time to carefully review your application.
• Initial questions: If we’d like to learn more, we’ll send a short set of questions to get to know you better.
• Interviews: You’ll meet with several team members to chat about the role and your experience.
• Ongoing communication: We aim to follow up with every applicant. If you haven’t heard from us, feel free to reach out - we’re happy to connect.

We’ll explain each step more fully as you move through the process. We're excited to get to know you!

Please note: we try to make an effort to contact every applicant to let you know the status of your application, but we are human, so if you don’t hear from us, drop us a line!

Kanopi Studios is committed to fostering an inclusive and accessible recruitment process. If you require accommodations at any stage of the application process, please let us know, and we will work with you to meet your needs.

How we use AI in our hiring process.

In the interest of fostering a fair and unbiased recruitment process, we use artificial intelligence (AI) technology to assist our hiring team in reviewing job applications. Specifically, AI tools may be used to anonymize applications to mitigate potential bias and to assist in the initial assessment of qualifications against the criteria listed in this posting.

AI is never the sole basis for a decision. All selection decisions are made with human review and oversight, and no applicant is rejected solely by an AI-based tool. We regularly review our processes and the tools we use to monitor for accuracy and potential bias, and to ensure alignment with the fair treatment of applicants and with applicable federal, provincial, and territorial law.

Hiring Transparency Notice

• This is a contractor opportunity at Kanopi Studios. Engagements are project-based, hours will vary, and no minimum hours are guaranteed.
• This posting reflects a current contracting need.
• The expected compensation range for this role is listed in the job posting and may vary based on experience and skills.
• Artificial intelligence (AI) may be used to assist in reviewing applications as part of the hiring process. All selection decisions include human review and oversight.
• Kanopi Studios evaluates candidates based on their skills, experience, and qualifications and does not require in-country work experience as a condition of engagement.

This posting describes the general nature of the contract work anticipated. Specific engagements and deliverables will be defined in the contractor agreement, and may be modified in accordance with applicable federal, provincial, and territorial laws.

No agencies or recruiters, please.