Marketing Executive at KalSoft in Karachi, Sindh, Pakistan

KalSoft is looking to hire a driven and skilled Marketing Executive to join our team. The ideal candidate should have at least one year of marketing experience, preferably within the IT sector.

Responsibilities:

• Develop and execute marketing strategies: Collaborate with the engagement team to create effective marketing plans that align with the company's goals and objectives. This includes online and offline marketing initiatives.
• Digital Marketing: Manage various digital marketing channels, including but not limited to social media and email marketing.
• Content creation: Contribute to the development of marketing collaterals, such as customer success stories, articles, social media content, and promotional materials, to attract and engage target audiences.
• Market research: Conduct market research to identify trends, competition, and opportunities. Use data-driven insights to inform marketing strategies and decision-making.
• Events and promotions: Coordinate and participate in events, webinars, conferences, and other promotional activities to enhance brand visibility and networking opportunities.
• Marketing analytics: Monitor and analyze marketing performance metrics, preparing regular reports on key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.

Requirements:

• Bachelor’s degree in marketing, Business, or a related field.
• At least 1 year of experience in marketing, preferably in the IT industry. Candidates with additional experience will be given priority.
• Strong understanding of digital marketing channels, tools, and strategies.
• Excellent written and verbal communication skills.
• Proactive, results-driven attitude with a commitment to achieving targets and deadlines.
• Knowledge of IT services will be a significant advantage.
• Adaptability and willingness to learn about new technologies and trends in the IT industry.