Go-To-Market (GTM) Representative at Jove Legal in Durham, NC

Summary: Jove Legal is seeking a highly motivated Go-To-Market (GTM) Representative to drive pipeline generation through inbound and outbound prospecting efforts. The role involves qualifying leads, owning a monthly quota for meetings, and representing the company at industry events. Responsibilities: - Execute a balanced strategy of outbound prospecting (cold calls, emails, LinkedIn outreach) and inbound lead follow-up - Qualify inbound leads and convert them into booked meetings for the sales team - Identify and target high-value accounts through research and strategic outreach - Maintain consistent activity levels to meet and exceed monthly meeting quotas - Own a monthly quota for qualified meetings set with target prospects - Track performance metrics and optimize outreach strategies to improve conversion rates - Collaborate with sales leadership to ensure meetings meet qualification standards - Represent the company at industry conferences, trade shows, and networking events - Engage prospects in person and generate new business opportunities - Conduct pre-show and post-show follow ups to convert conversations into scheduled meetings - Work closely with marketing and sales teams to refine messaging and targeting - Provide feedback on lead quality, campaign effectiveness, and market trends - Contribute to continuous improvement of GTM processes and playbooks Required Qualifications: - 1–3+ years of experience in a sales development, business development, or GTM role - Strong communication skills (written, verbal, and in-person) - Comfortable with both outbound outreach and inbound lead engagement - Experience using CRMs (e.g., HubSpot) and sales engagement platforms (e.g., Apollo.ai) - Willingness to travel for conferences and events Preferred Qualifications: - Self-starter with a results-driven mindset - Highly organized and able to manage multiple channels of outreach - Confident, personable, and comfortable engaging prospects both virtually and in person - Resilient and motivated by hitting targets - Outgoing personality that can work a room or show floor Required Skills: Sales Development, Business Development, Go-To-Market (GTM), Outbound Prospecting, Inbound Lead Engagement, CRM (HubSpot), Sales Engagement Platforms (Apollo.ai), Confidence, Resilience, Personability Benefits: Unlimited PTO, within reason, Medical, Dental and Vision benefits package