Business Analyst – Digital Marketing & Content… at Johnson… · St Paul

Summary: Johnson Brothers is seeking a Business Analyst Intern to support digital marketing and content management initiatives across the organization. The role involves collecting and organizing digital assets for the ecommerce platform, while providing hands-on experience with product information management systems and exposure to eCommerce operations. Responsibilities: - Source product images from internal teams, suppliers, and brand partners to support and enrich eCommerce product listings - Format, rename, organize, and manage product images according to established eCommerce and brand standards - Assist with loading and maintaining product and brand content in the eCommerce platform and PIM, including but not limited to:Product attributes and descriptionsProduct and lifestyle imagesBrand logos, descriptions, and brand imagery - Perform content audits, data validation, and quality checks to identify missing, outdated, or incorrect product information - Collaborate with eCommerce, Marketing, and IT stakeholders to resolve content, image, or product data issues - Support analysis of content workflows, publishing processes, and digital asset management practices to identify improvement opportunities - Document content standards, naming conventions, workflows, and FAQs related to product content and image management - Support testing and validation as new or updated product content is published - Track tasks, issues, and progress related to image sourcing and content loading initiatives - Perform other duties as assigned Required Qualifications: - Current college student pursuing a related major (Business Analytics, Marketing, Information Systems, Digital Marketing, Communications, or similar) - Graduation date 2026 or 2027 preferred - Strong interest in digital marketing, content management, or analytics - Proficiency in Excel or other data analysis tools; ability to work with data sets and reports - Strong attention to detail and organizational skills - Excellent verbal and written communication skills - Ability to think critically, analyze problems, and communicate findings clearly - Comfortable collaborating with cross-functional teams Preferred Qualifications: - Preferred experience with PowerPoint or presentation tools - Familiarity with websites, content platforms, or social/digital marketing tools is a plus Required Skills: Digital marketing, Content management, Data analysis Important Skills: Excel, PowerPoint