Vice President – Monetization Growth & Business… at JioStar · Mumbai

About the Team: Define and drive the monetization and business strategy across the entertainment portfolio of Cluster 1 comprising of General Entertainment, Movies, Kids, Youth, International and Star Studio 18 across linear & streaming. Focus on maximizing revenue potential, building new revenue pools, and shaping long-term growth, in partnership with leadership teams across functions. Key Responsibilities: 1. Revenue Strategy & Monetization Architecture Define the monetization strategy across advertising, subscriptions, consumer products, licensing, partnerships, international and more. Build a screen-agnostic revenue architecture across linear, streaming, and studios Identify opportunities to unlock incremental yield, pricing power, and revenue mix improvement Expectation: Define how revenue is unlocked and scaled across the portfolio 2. Business Strategy & White Spaces Identify white spaces and structural gaps across the value chain including content, platform, distribution, and monetization Drive strategic interventions to unlock new growth opportunities across verticals Lead business cases for new investments, partnerships, and expansion opportunities Expectation: Shape future growth vectors beyond current business plans 3. New Revenue Engines (0→1 and Scale) Identify and incubate new revenue streams beyond existing models Build adjacent opportunities across IP monetization, experiences, commerce, and new formats Partner with business teams to transition pilots into scalable revenue lines Expectation: Build new engines; handhold till scale, not run them as steady-state P&Ls 4. Embed Commercial Thinking into Core Decisions Ensure monetization is designed into content, product, and distribution decisions upfront Drive a commercial-first lens across key initiatives and portfolio bets Influence decision-making to improve ROI and long-term value creation Expectation: Shift monetization from downstream outcome → upstream input 5. Cross-Functional Influence & Alignment Work across Ad Sales, Distribution, Content, Product, and Finance to drive alignment on revenue priorities Enable business teams with clear strategic direction and monetization frameworks Drive closure on high-impact, cross-functional initiatives Expectation: Influence without owning line execution 6. Strategic Planning & Leadership Narratives Lead development of CEO/CXO-level strategy decks and narratives Anchor AOP and long-range planning inputs from a monetization and growth lens Bring together market, consumer, and competitive insights into clear strategic recommendations Expectation: Shape the thinking that drives planning, not the plan itself Success Metrics Improvement in monetization efficiency and yield across revenue streams Scale and contribution of new revenue pools / business lines Tangible impact on revenue strategy and business direction Adoption of monetization frameworks across business units Qualifications, Knowledge & Skills: 12–15 years across strategy, revenue, or business roles Experience in defining monetization strategy and building new businesses Strong commercial acumen with ability to connect content, product, and revenue outcomes Ability to influence senior stakeholders in a non-line ownership role