Director - Marketing, TADKA at JioStar in Mumbai, Maharashtra, India

We are looking for a growth-oriented marketer to drive viewership, watch-time, and repeat consumption for Tadka by owning the intersection of product surfaces, content hooks, and consumer behaviour. In this role, you will turn shows into clicks, clicks into watches, and watches into habit by driving marketing interventions across platform surfaces, content packaging, and off-platform discovery channels. This is an opportunity for someone who combines strong content instincts, product thinking, and experimentation-led execution to build audience growth for short-form content at scale.