Associate Director - Cross screen viewership… at JioStar · Mumbai

Role Summary: We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions. Key Responsibilities: Cross-Screen Data & Measurement Build and manage integrated deterministic datasets across TV & Digital ecosystems Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement Consumer Insights & Analytics Analyze cross-screen behavioral journeys and consumption patterns Generate actionable insights to solve key business problems Performance Tracking & MIS Design and maintain centralized MIS dashboards tracking KPIs across business units Identify performance gaps and provide clear, data-backed recommendations Develop predictive models for cross-screen consumption and engagement trends Drive AI-led automation and analytics adoption to improve efficiency and scalability Storytelling & Stakeholder Management Translate data into clear narratives and executive presentations Drive alignment through workshops and leadership forums Qualifications & Key Skills: 8+ years of experience in consulting, strategy, analytics roles. Hands on experience of SQL & data processing. Strong grasp of business concepts and data interpretation. Excellent written and verbal communication skills. Ability to simplify complex ideas and tailor messages for various audiences. Work in fast-paced environment.