Marketing Executive Digital Marketing & AI… at Itchamps… · Bengaluru

Marketing Executive Digital Marketing & AI Lead Generation

Location: Bengaluru | Work Mode: Work from Office

Experience: 2 to 4 Years

Job Description

We are looking for a Marketing Executive with experience in digital marketing and B2B lead generation. The candidate will be responsible for executing digital campaigns, generating qualified leads, conducting market research, and leveraging AI tools to improve marketing and lead-generation activities.

Key Responsibilities

• Manage and optimize Google Ads campaigns.
• Conduct SEO and keyword research.
• Execute and optimize digital marketing campaigns.
• Generate B2B leads through online and AI-powered research.
• Use LinkedIn Sales Navigator for prospecting.
• Conduct ethical data scraping and market research.
• Build and maintain prospect databases.
• Collaborate with the sales team for lead conversion.
• Use AI tools for research, content, analysis, and campaign planning.

Required Skills

• 2 to 4 years of experience in Digital Marketing / B2B Lead Generation.
• Hands-on knowledge of Google Ads, SEO, and keyword research.
• Experience with LinkedIn Sales Navigator and market research.
• Familiarity with ChatGPT, Gemini, Claude, or Perplexity.
• Knowledge of Google Analytics, Search Console, SEMrush/Ahrefs/Ubersuggest is preferred.
• Strong communication, analytical, and research skills.
• AI-first mindset and willingness to learn.