Marketing Associate at ISlide in Hyde Park, MA

Position Summary:

This position ensures smooth functioning of ISlide marketing. This involves coordinating platforms, employees, interns, and partners to ensure the marketing calendar is complete with campaigns that move the ISlide brand forward and achieve e-commerce sales targets.

Essential Functions:

• Manage the company’s marketing channels, including the company website, social media, advertising, and email
• Design and organize creative marketing campaigns through maintaining a calendar and ensuring timely execution of content and graphics corresponding to campaigns
• Collaborate with the company’s Team, Licensing, and Brand sales divisions to assist with marketing in those channels and with key channel partners such as Fanatics, Dicks Sporting Goods, and BSN Sports, among others
• Lead organization of creative marketing materials for social media, website, ad, email content, and all other customer-facing media
• Achieve revenue goals on ISlide’s e-commerce website by drawing customers to the website and ensuring a positive experience once they arrive
• Increase Lifetime Value of e-commerce customers by creating relationships with customers, developing programs for loyal ISlide customers, and assisting in customer service
• Develop and successfully lead the company’s video, photo, and design content generation with the internal team and various outsourced partners
• Assist with product launches as the marketing component of the go-to-market strategy, participating in the development brainstorm process and being the voice of marketing and e-commerce through the launch process
• Create and manage campaigns across all marketing channels monthly, quarterly, and annually based on global and company trends in the footwear market
• Create and manage collaborations with athletes, celebrities, and influencers in support of the company’s mission
• Manage marketing interns
• Present to and influence all levels of the organization as a direct report of the CEO
•  Ability to work in our company office (Hyde Park, MA) and work evenings and weekends as needed
• Ability to work in a constant state of alertness and safe manner