Marketing Loyalty Co-op Student at Irving Oil · Saint John

As a Customer Loyalty Student, you will support Irving Oil’s Customer Loyalty team in the development, performance, and reporting of loyalty campaigns. This role offers a fantastic opportunity to learn about customer experience, loyalty strategies, and how competitive offers are brought to market. You’ll gain hands-on experience working with cross-functional teams and supporting communications across multiple regions. 

The Customer Loyalty team, based at the Irving Oil Home Office, manages loyalty programs and campaigns across Canada, the United States, and Ireland. They collaborate with IT, Marketing, and Operations to deliver customer communications through email, SMS, and app push notifications. By analyzing program performance and survey results, the team ensures loyalty initiatives drive engagement and deliver value to customers. 

Responsibilities:   

• Assist in building tools, processes, and approaches for managing campaign and offer details in trackers 

• Review weekly summary reports, collaborate with the operations team on issues, and provide insights from loyalty program surveys 

• Support the planning, scheduling, development, deployment, and performance management of customer communications (emails, SMS, app push notifications) 

• Work with IT and stakeholders across business lines to support Marketing Cloud initiatives 

• Contribute to ad hoc requests for research, reporting, data analysis, and process improvement 

Your Skills:   

• Clear communication skills for collaborating with cross-functional teams 

• Organized and detail-oriented  

• Excellent time management with the ability to manage multiple priorities  

• Self-motivated; ability to work independently in a fast-paced environment 

• Proficient in Microsoft Excel and other Office applications 

• Analytical thinker with the ability to interpret data 

Your Experience:   

• Currently enrolled in Business Administration with a strong interest in Marketing   

• Must have completed at least one year of post-secondary education and be returning to school  

What We Offer:   

• Professional Development – Student focused learning & development sessions, mentorships and networking events  

• Student Benefits – Housing allowance, co-op fee reimbursement and parking allowance for qualifying candidates. 

• Work Environment – Work in our home office building or our refinery with access to a fitness facility, onsite nurse, and a café  

• Wellness Support – With 24/7 access to our Employee & Family Assistance Program 

• Volunteer and Donation Matching Program – Choose when and where to make an impact with a paid volunteer day, company volunteer opportunities, and a donation matching program