Global Pipeline Development Specialist at iQmetrix · Toronto

What We do:

iQmetrix is a global provider of Interconnected Commerce software solutions for telecom retail. Interconnected Commerce is an AI-native telecom commerce platform that acts as a system of intelligence. It replaces fragmented legacy stacks with a modern, modular operating layer, connecting telcos, retailers, and OEMs into one flow across channels and markets. The result is less complexity, lower cost, and the speed to move ahead.

For 26 years, we’ve been passionate about helping the leading brands in telecom to grow by providing best-in-class software, services, and expertise that enables them to adapt and thrive. Our solutions power $17BN in sales annually, handling nearly 53 million invoices and more than 28 million activations, and are used by more than 370,000 telecom retail professionals across almost 1,000 clients. iQmetrix is a privately held software-as-a-service (SaaS) company with employees in Canada, the U.S., India, and Europe. For more information, please visit www.iqmetrix.com.

How We Do it: 

We are on a self-management journey. As we work to move away from the restrictions of hierarchy, teams are building collaborative peer-based networks where there are no bosses. Decisions are meant to be distributed to the people who are best able to make the decisions which means more freedom for individuals to contribute at their highest levels. We are purpose-driven, helping individuals connect to the meaning in their day-to-day work. Additionally, we are currently on the road to building a diverse and inclusive environment. Working at iQmetrix means always looking at ways to be better.

About The Role:

This is not a traditional lead generation role. We're hiring an AI-native operator who can design, build, and run an agentic pipeline engine — one that orchestrates AI-driven workflows across prospecting, enrichment, and outreach, turning them into a scalable system rather than manual effort. 

The Global Pipeline Development Lead sits within the iQmetrix Marketing team and is a core member of the Global Expansion Team (a cross-functional team purpose-built to open new markets and accelerate global growth). Where the Growth and Event Marketing Managers build the programs, campaigns, and moments that put iQmetrix in front of the right audiences — this role turns those touchpoints into real conversations. 

This is a hands-on, execution-focused role for someone who is fluent with AI tools and genuinely good at connecting with people. You are capable of designing agentic workflows that run continuously in the background — automating prospecting, signal monitoring, data enrichment, and outreach sequencing at scale. Equally, you know when to step in with high-quality human judgment. You write outreach that gets replies. You know how to read intent signals and prioritize your energy on the accounts most likely to engage. You know how to follow a warm lead from a webinar or conference into a meaningful conversation without being pushy. You show up consistently on LinkedIn not to broadcast, but to build relationships. And you live in Salesforce — keeping your pipeline clean, your activity logged, and your handoffs airtight. 

You operate day-to-day within the Global Gig Team, working in close coordination with Marketing to make sure your outreach lands in the right context and at the right moment. 
 

Key Accountabilities:

AI-Powered Prospecting & Workflow Design 

• Design and maintain agentic workflows that automate prospecting, contact enrichment, intent monitoring, and outreach sequencing across platforms 
• Use AI tooling (LLM-assisted copywriting, workflow automation, AI agents) to increase output quality and volume without sacrificing personalization 
• Continuously evaluate and adopt new AI tools that improve pipeline efficiency — from enrichment APIs to autonomous outreach agents 
• Document and templatize workflows so the engine can be scaled and handed off across the global team 

Account-Based Outreach & Prioritization 

• Use Demandbase insights to identify and prioritize Engaged Accounts showing intent signals, and build targeted outreach strategies around them 
• Translate account engagement data into timely, relevant outreach — reaching out when the signal is hot and the message will land 
• Collaborate with the Global Gig Team to align account prioritization with broader GTM focus areas and campaign activity 

Direct Outreach & Prospecting 

• Build and manage targeted prospect lists based on ICP criteria and Demandbase account intelligence — augmented by AI tools 
• Write and execute personalized, multi-touch outreach sequences via email and LinkedIn — using AI to scale quality  
• Own outreach performance metrics (reply rates, meeting conversion, pipeline contribution) and continuously test and refine messaging 

Social Selling 

• Maintain a consistent, intentional presence on LinkedIn to warm relationships with target accounts before and between direct outreach 
• Engage with prospects and partners in a way that builds trust and keeps iQmetrix top of mind 
• Amplify relevant content from the Marketing team through personal channels to support inbound interest 

Event Follow-Through 

• Partner with the Events & Growth Marketing Manager to execute targeted pre- and post-event outreach, ensuring attendees and registrants are converted into qualified conversations 
• Work events (virtual and in-person) as a relationship-builder — identifying and following up with the right people on behalf of the Global Gig Team 
• Own the outreach layer of events so no warm contact slips through the cracks 

Salesforce & Pipeline Management 

• Maintain accurate, up-to-date records in Salesforce — logging all outreach activity, tracking engagement, and ensuring pipeline visibility across the team 
• Use Salesforce to manage contact and account data in coordination with Demandbase, keeping the two systems aligned 
• Ensure clean, context-rich handoffs to teammates by documenting all relevant touchpoints and next steps in Salesforce 

Collaboration & Handoff 

• Coordinate closely with the Global Growth Marketing Manager and Events & Growth Marketing Manager to align outreach with active campaigns and programming 
• Ensure warm leads and engaged prospects are passed to the right teammates with full context and a clear next step 
• Contribute to outreach playbooks and AI workflow documentation to help scale what works 

What We’re Looking For:

• 3-5 years of experience in an outreach, demand generation, or business development role in a B2B environment 
• Demonstrated fluency with AI tools — including LLM-assisted writing, workflow automation platforms (e.g. n8n, Clay, Make), and AI agents for prospecting or enrichment 
• A builder's mindset: comfortable designing systems and workflows, not just executing tasks
• Proficiency with Salesforce 
• ​​​​​​​Strong written communication skills with the ability to personalize at scale 
• ​​​​​​​Comfort with autonomy and working cross-functionally with multiple stakeholder groups 

Nice To Have 

• Experience working with or interpreting intent data or ABM platforms (Demandbase, 6sense, or similar) 
• ​​​​​​​Familiarity with the telecom, retail tech, or SaaS space  
• ​​​​​​​Experience supporting global expansion outreach across multiple geographies and time zones 

​​​​​​​​​​​​​​The ideal candidate for this role will be based in one of these locations:
Toronto, Canada
Davidson, North Carolina
Germany