Ipsos→
Market Research Manager, Brand Health Tracking at Ipsos · Toronto
Skills
Job Description
Who We Are:
Ipsos is one of the world’s largest research companies and currently the only one primarily
managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And, we’re proud to share we’ve received our Great Place to Work Certification for 2022!
About Brand Health Tracking:
The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.
What you can expect to be doing:
Integrity
- Ensures projects meet timeline targets and monitors projects ongoing progress
- Identifies project problems and possible solutions. Proceeds with implementation of simpler ones
- Manages daily tasks & projects according to department priorities.
- Performs standardized check points for each study for example, checks on-line/CATI links ensuring that programmed questionnaires are getting at the right issues and continuous logic and flow of study as client changes are made over time.
- Raises issues to manager as appropriate
- Check data quality for accuracy.
- Identifies own goals and drives personal development through the performance management process
- Solve day to day problems and has good common sense to seek out assistance on solutions to more complex problems
- Seeks constructive feedback openly as part of learning. Shares constructive feedback with peers as appropriate
- Shares praise and recognition and appreciation to those who support them
Curiosity
- Asks perceptive and probing questions to uncover new learnings and explore needs
- Learns about other Ipsos products and services
- Learns about other Ipsos BUs
- Participates in industry events as appropriate
- Proficient in Word, Power Point, Excel – chart design, finding ways to be more efficient, etc. (SPSS or SAS an asset)
Collaboration
- Proactively reaches out to team to offer help, foreseeing or anticipating project challenges
- Delegates appropriately to colleagues in other divisions that support their projects
- Assists in the training of junior team members, report pulling, data checking, Next Work Bench, etc.
- Can resolve many conflicts with a high degree of skill.
- Coordinate with suppliers for project set-up and day-to-day operations
- Participates in discussions and shares opinions in areas of confidence and growing expertise
- Encourages others to share their opinions
- Monitors and facilitates IIS/ Direct activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their control.
- Participates in corporate activities, may volunteer for staff committees
Client First
- Serves as resource to client to assist in resolving routine questions or to ensure that issues are fielded
- Responds to client needs consistently and in a timely fashion
- Costs projects in iQuote, Job Book, Next Work Bench
- May design questionnaires for proofing by senior project lead.
- Monitors and facilitates internal and external operations activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their control.
- Assists in ordering and monitoring sample.
- Provides first-level analysis and writes report for review, includes insights of reported data
- Provides data summaries for comprehensive reports (e.g. organizes data into logic flow and provides key bullet points on what data charts are illustrating).
- Serves as resource to client to resolve routine questions and ensures that issues are fielded.
- Prepares first draft of report, incorporating statistical testing. Designs layout and content.
- Exposure advanced analytics, including driver analysis (regression, correlation, Shapley values) and segmentation.
Entrepreneurial Spirit
- Assists in drafting straightforward proposals and provides input into more complex ones
- May attend pitches with senior team members; Participates in pitches with senior team members.
- Participates in BU functions and other corporate activities; Participates in BU functions and other corporate activities
This might be the job for you if you have:
- BA minimum; graduate of recognized Market Research program an asset
- 1.5 years Relevant Work Experience
- Experience with quantitative research methods
- Exposure to Qualitative research methodologies
- Project Management Experience
- Experience in supplier side of marketing research (an asset)
- Experience with questionnaire design techniques
- Experience identifying and writing up analytical findings
- Strong analytical skills
- Strong numeric and problem-solving orientation
- Strong detail orientation
- Strong client service orientation
If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!
In accordance with Ontario & British Columbia law, the estimated base salary for this role is $60,000 - $65,00 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications
What’s in it for you:
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA
Commitment to Diversity
Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
#LI-DNP
About Company
The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.