Market Research Analyst, Creative… at Ipsos in US · Cincinnati

Summary: Ipsos is one of the world’s largest research companies, focusing on delivering strategic insights to clients through various research projects. The Market Research Analyst role involves executing advertising research projects, coordinating with teammates, and preparing client deliverables while building project management skills and gaining experience in research design. Responsibilities: - Executing and coordinating the fundamentals of advertising research projects on time and on budget, working closely with teammates - Working on questionnaire design and analysis planning with senior team members - Preparing client deliverables (reports, presentations, proposals), finding new and exciting ways to visualize the data that elevates our storytelling - Work with senior team members to understand the business needs of the client and translate them to the appropriate research design - Support multiple projects/priorities and gradually build increased responsibility to become more independent - Participate in mentorship of new Analysts and Interns, including shadowing on projects, providing guidance on tasks throughout the project lifecycle, etc - Attend client briefing meetings and results presentations, build presentation skills via attending client presentations and through dedicated skills training - As you progress and develop, you will collaborate on the analysis and interpretation of survey results to fine tune analytical skills - Participate in initiatives that support our service line (i.e., growth/new product/employee training & engagement) Required Qualifications: - BA or BS in marketing, business, communications, or related field - Some experience in market research, marketing, communications or advertising - A curious mindset and a genuine fascination for the field of advertising - A passion for working with data and extracting meaningful insights - An ability to learn quickly, work efficiently, and succeed in an everchanging, innovative environment - An interest in storytelling with the capacity to express narratives visually and verbally - Strong project management skills and ability to juggle multiple projects - Ease and confidence with 'thinking on your feet' - Business acumen and critical thinking skills - Strong interpersonal and communication skills, written and verbal - The ability to thrive within a team environment and a willingness to contribute to a positive culture - Some experience with questionnaire design and sampling approaches - Proficiency with MS Office & Google Workplace (Excel, PowerPoint, Sheets, and Slides) Required Skills: Market research, Advertising research, Questionnaire design, Sampling approaches, Data visualization, MS Office, Google Workplace, Curiosity, Passion for data analysis, learn quickly, Efficiency, Project management Benefits: Generous PTO, Healthcare plans, Wellness benefits, A flexible workplace policy, Career development opportunities