Senior Analyst, SEO at IPG Mediabrands in New York City, NY

Business Overview KINESSO is the technology-driven performance marketing agency, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary In this role you will be responsible for helping KINESSO clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams. Responsibilities Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations Lead technical site analysis, competitive analysis, and content audits Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind Prioritize tasks based on their likely effectiveness and ability to be implemented Present findings and back up recommendations with hard data Identify problems and form solutions for problems that can arise in reporting Develop content recommendations and technical analysis presentations Support marketing in the development of SEO case studies, white papers, blog posts, POV etc. Work with creative and development teams to ensure proper implementation of SEO recommendations Translate clients’ business goals and marketing objectives into successful search engine optimization strategies Decide upon final keyword lists with minimal supervision Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals Present new tools and summarize industry articles to the internal team Required Skills & Experience 2+ years of experience in SEO or relevant function, i.e., SEM Familiar with multiple keyword research, reporting, and link building tools Understanding of why certain search results appear for various keywords Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools Comfortable with platforms including Adobe Analytics or Google Analytics Expertise with Microsoft Excel, Word, and PowerPoint Excellent research, writing, and presentation skills with an attention to detail Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry Desired Skills & Experience Ability to multitask and handle other duties as assigned Understanding of basic web development technologies with an understanding of HTML Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts Knowledge of eCommerce SEO concepts Ability to develop interpersonal relationships across client and team Experience with project management tools is a plus Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com. Salary Range $70,000—$75,000 USD