Digital Media Manager (f/m/d) Programmatic… at IONOS · Karlsruhe

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us. You know how programmatic works, and you want to do more with it than just book campaigns. With us, you get the chance to shape our digital media operation from the inside: hands-on, operational, and with a clear mandate to make our processes smarter and more efficient through AI. You will take full ownership of our programmatic video, CTV, online video, and paid social campaigns, while at the same time developing a real understanding of how AI tools can automate the way we work. You're someone who gets things done, thinks ahead, and wants to help build something.

Tasks

Campaign management

• Hands-on management and optimisation of Programmatic Video, Connected TV (CTV), and Online Video campaigns via DSP platforms (DV360, The Trade Desk or equivalent)
• Daily performance monitoring, bid adjustments, and budget pacing
• Management and optimisation of CTV inventory across streaming publishers (Netflix, Disney+, DAZN and others) and programmatic video environments
• Management of Paid Social video campaigns (Meta, YouTube, TikTok)
• Implement tracking, maintaining consistent campaign naming conventions and taxonomy across all channels and markets
• Developing data-informed media plans including performance forecasts based on campaign learnings and market opportunities — with concrete channel, budget, and format recommendations
• Building performance reports and translating data into clear recommendations

AI & process automation

• Spotting repetitive, manual tasks in our day-to-day media work and implementing first automations using AI tools (e.g. ChatGPT, Claude, n8n, Zapier or similar)
• Contributing to the build-out of our AI-powered media infrastructure: briefing templates, automated reporting, data-driven optimisation logic
• Bringing your own ideas: where can AI save us time? What should be automated? What stays human?

Qualifications

• 2–3 years of experience in digital media management with a clear focus on Programmatic Video, CTV, and/or Online Video.
• Hands-on experience with at least one DSP (DV360, The Trade Desk or equivalent) and working knowledge of Campaign Manager 360 (CM360).
• Working understanding of video inventory, auction mechanics, and CTV-specific characteristics (publisher deals, frequency capping, viewability).
• Comfortable with core video and media KPIs (CPM, Reach, Frequency, Brand Lift, CTR, CPV, CPA).
• Genuine curiosity about AI and automation — you don't need to be a developer, but you should actively be exploring new tools.
• Structured, self-driven working style with a natural drive to improve how things work.
• Good English; German is a plus.

Nice-to-have

• First-hand experience using AI tools in your daily work (ChatGPT, Claude, Gemini or similar).
• Familiarity with reporting or BI tools (Looker Studio, Google Analytics, Tableau).
• Experience with Paid Social video (Meta, TikTok, YouTube).
• Basic knowledge of ad server systems.
• First exposure to publisher deal management (PMP, direct deals).

Benefits

• Career opportunities in an international environment with the market leader for digitization in the SME sector with core business and various locations in Europe and the USA.
• Active involvement in shaping digitization in Europe and the USA in a future-proof growth industry with high profitability.
• Pleasant working atmosphere and informal culture with flat hierarchies.
• Brand-new offices with a roof terrace, employee events, free fruit and drinks, either at Ostkreuz in the heart of Berlin or centrally located with perfect connections to Karlsruhe Central Station.
• Dynamic team with friendly, highly qualified colleagues from all over the world.
• Seamless induction, coaching and always an open ear for your questions.
• Flexible working hours, above-average remuneration and two flexible home office days per week.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.