Director of Marketing & Communications… at InterContinent… · Malaysia

To lead the strategic direction of all marketing, communications, public relations, branding, and digital initiatives for the hotel, positioning the property as a leading ultra-luxury destination within the market. The Director of Marketing & Communications is responsible for shaping the hotel’s brand narrative, enhancing visibility, driving commercial performance, and creating compelling storytelling that reflects Regent’s philosophy of understated luxury and immersive guest experiences.

1. Brand Strategy & Positioning

• • Develop and execute an integrated marketing and communications strategy aligned with Regent brand standards and hotel business objectives
• • Position the hotel as an ultra-luxury lifestyle and hospitality destination within the local and international market
• • Ensure all brand messaging, visual identity, and guest communications consistently reflect Regent’s luxury positioning
• • Protect and enhance the integrity, prestige, and reputation of the Regent brand

2. Marketing Campaigns & Commercial Support

• • Lead development of strategic marketing campaigns to drive awareness, revenue, and market share across Rooms, F&B, Wellness, and Events
• • Collaborate with Revenue, Sales, and Operations teams to support commercial initiatives and business priorities
• • Develop targeted campaigns for luxury leisure, high-net-worth travelers, weddings, wellness, dining, and corporate segments
• • Monitor campaign performance and optimize ROI through data-driven insights

3. Public Relations & Media Management

• • Develop and maintain strong relationships with media, influencers, luxury publications, and key opinion leaders
• • Lead PR strategies, media hosting, interviews, press releases, and brand storytelling initiatives
• • Position the hotel for awards, rankings, and industry recognition
• • Manage crisis communication and reputation management where required

4. Digital Marketing & Social Media

• • Oversee all digital channels including website, social media platforms, online partnerships, and digital advertising
• • Ensure strong digital presence aligned with luxury consumer behavior and travel trends
• • Curate high-quality content, photography, and storytelling that elevate the hotel’s positioning
• • Monitor online reputation, guest reviews, and engagement metrics

5. Content Creation & Storytelling

• • Develop compelling brand narratives that highlight the property’s design, experiences, wellness, culinary offerings, and destination connection
• • Ensure all content reflects sophistication, authenticity, and emotional engagement
• • Lead creation of luxury visual assets, campaigns, editorials, and guest-facing communications
• • Collaborate with creative agencies, photographers, videographers, and designers

6. Events, Partnerships & Activations

• • Curate luxury brand partnerships, collaborations, and experiential activations
• • Support high-profile events, launches, and cultural or lifestyle experiences that strengthen brand visibility
• • Work with luxury brands, artists, designers, and influencers to enhance positioning and guest engagement

7. Budget & Performance Management

• • Develop and manage the Marketing & Communications budget
• • Ensure effective allocation of resources across campaigns, partnerships, PR, and digital platforms
• • Track performance metrics, ROI, and market impact of all initiatives
• • Prepare reports and strategic insights for hotel leadership and ownership

8. Leadership & Team Development

• • Lead, mentor, and inspire the Marketing & Communications team
• • Foster creativity, innovation, collaboration, and brand excellence within the department
• • Support development of future marketing talent and succession planning
• • Ensure strong alignment with Regent service philosophy and culture

9. Stakeholder Collaboration

• • Work closely with Sales, Revenue, F&B, Wellness, Rooms, and Operations teams to align messaging and campaigns
• • Collaborate with corporate marketing and regional commercial teams on brand initiatives
• • Maintain strong communication with ownership stakeholders and external partners

10. Compliance & Brand Governance

• • Ensure all marketing and communication activities comply with IHG brand standards and corporate guidelines
• • Maintain consistency in tone, imagery, and brand representation across all channels
• • Ensure proper management of intellectual property, licensing, and usage rights Key Skills & Competencies
• • Strong luxury hospitality marketing and branding expertise
• • Exceptional storytelling and communication skills
• • Deep understanding of luxury consumer behavior and market trends
• • Creative and strategic thinking capability
• • Strong digital marketing and social media expertise
• • Relationship-building and stakeholder management skills
• • Financial and commercial awareness Qualifications & Experience
• • Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related field
• • 8–12 years of progressive marketing and communications experience, preferably within luxury hospitality or lifestyle brands
• • Minimum 3–5 years in a leadership role
• • International luxury hospitality exposure preferred Preferred Experience
• • Pre-opening luxury hotel or resort experience
• • Experience working with luxury brands, media, and global PR agencies
• • Strong background in digital storytelling, social media strategy, and experiential marketing

• -Multi-market or regional marketing exposure advantageous Key Performance Indicators (KPIs)

• • Brand visibility and market positioning performance
• • Campaign ROI and digital engagement metrics
• • Media coverage and PR value generation
• • Social media growth and audience engagement
• • Revenue contribution from marketing initiatives
• • Online reputation and guest sentiment scores
• • Brand compliance and creative quality standards Regent Brand Lens (Differentiation)

• Marketing should evoke emotion, sophistication, and timeless elegance

• Storytelling must feel curated, refined, and culturally connected

• Position Regent as a destination of understated luxury and immersive experiences

• Balance modern luxury trends with timeless brand heritage

• Every communication should reinforce Regent’s promise of intuitive, elegant, and deeply memorable hospitality