Director of MARCOM at InterContinent… · Malaysia

The Director of Marketing Communications (MARCOM) is responsible for leading the overall marketing, branding, communications, public relations, and digital marketing strategies of the hotel. This role drives brand awareness, enhances the hotel’s image, supports revenue generation, and ensures all marketing activities align with the hotel’s positioning and business goals.

A little taste of your day-to-day:

• Develop and execute strategic marketing and communication plans to increase brand visibility and market presence.
• Oversee all advertising, promotional campaigns, media relations, and public relations activities.
• Manage the hotel’s social media platforms, website content, digital marketing, and online reputation.
• Work closely with the Sales, Revenue, Food & Beverage, and Operations teams to support business objectives and promotions.
• Plan and coordinate marketing campaigns, events, partnerships, and brand activations.
• Create engaging content including press releases, newsletters, promotional materials, photography, and videos.
• Maintain strong relationships with media partners, influencers, tourism boards, and external agencies.
• Monitor market trends, competitor activities, and customer insights to identify new opportunities.
• Ensure all branding and communication materials comply with brand standards and hotel guidelines.
• Manage the MARCOM budget effectively and evaluate campaign performance through reports and analytics.
• Lead, mentor, and develop the MARCOM team to achieve departmental goals.

What We need from you:

● Bachelor’s degree / higher education qualification / equivalent in marketing or related field

● Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team

● Strong knowledge of local businesses and business trends required

● Must speak local language(s)

●  Other languages preferred

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing

framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever-growing global family.