PPC Executive at Instabyte solutions in Zirakpur, Punjab

About Us:

Instabyte Solutions is a growing digital solutions company based in Zirakpur, committed to helping businesses scale their online presence through innovative strategies and cutting-edge technology. We are looking for a passionate and results-driven PPC Expert to join our dynamic marketing team.

Key Responsibilities:

• Plan, create, manage, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram) platforms.
• Conduct keyword research, audience targeting, and competitor analysis to maximize campaign performance.
• Monitor campaign budgets, bidding strategies, and ad performance to ensure optimal ROI.
• Create and test ad copies, creatives, landing page recommendations, and audience segments.
• Track and analyze campaign performance using Google Analytics, Google Ads, Meta Ads Manager, and other reporting tools.
• Generate regular performance reports with actionable insights and recommendations.
• Implement A/B testing strategies to improve click-through rates, conversions, and overall campaign effectiveness.
• Stay updated with the latest PPC trends, platform updates, and digital advertising best practices.
• Collaborate with designers, content creators, and developers to create high-performing campaigns.

Skills & Requirements:

• Proven experience in PPC/Digital Advertising (minimum 1 year preferred).
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Good understanding of campaign structures, conversion tracking, remarketing, and audience targeting.
• Experience with Google Analytics, Google Tag Manager, and reporting tools.
• Ability to analyze data and make performance-driven decisions.
• Strong communication and problem-solving skills.
• Detail-oriented with excellent time management and multitasking abilities.
• Google Ads or Meta certifications will be an added advantage.

Perks & Benefits:

• Friendly and collaborative work environment
• Opportunity to work on diverse projects across industries
• Continuous learning and skill development opportunities
• Competitive salary based on experience and expertise
• Performance-based growth opportunities
• Flexible working hours (if applicable)

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person