Manager, Client Strategy

Location: Headquarters, Winston Salem, NC

Inmar Intelligence is seeking a highly strategic and client-focused Manager, Client Strategy to lead a team responsible for developing client-facing proposals, strategic narratives, campaign recommendations, and presentation materials across the Consumer Packaged Goods (CPG) portfolio.

This role sits at the intersection of Sales, Client Success, Analytics, Media, Product, and Retail—ensuring client objectives are translated into compelling, insight-driven strategies and recommendations that support revenue growth and strengthen client engagement.

The Manager, Client Strategy is responsible for both people leadership and strategic execution. This individual will coach and develop Client Strategy team members, manage team priorities and workload, maintain high standards for strategic output, and provide hands-on strategic guidance for complex or high-priority client opportunities.

The ideal candidate combines strong people leadership with expertise in CPG, shopper marketing, retail media, integrated campaign strategy, and executive-level storytelling. This leader should be comfortable moving between coaching team members, reviewing strategic work, collaborating with cross-functional partners, and directly contributing to important client opportunities.

This is not a traditional design or coordination role. The Manager, Client Strategy is accountable for ensuring the team consistently develops strategic, differentiated, and operationally achievable recommendations that effectively communicate Inmar's value in the market.

Team Leadership & Development:

-Lead, coach, and develop a team of Client Strategy professionals

-Set clear expectations for strategic thinking, presentation quality, client readiness, and executional feasibility

-Provide regular coaching, feedback, and professional development

Strengthen team capabilities across:

• Strategic planning

• CPG and shopper marketing

• Retail media

• Audience and media strategy

• Executive storytelling

• Client communication

-Manage workload, priorities, and resource allocation across client requests and revenue opportunities

-Support employee performance, development, and career growth

-Foster a collaborative, accountable, and solutions-oriented team culture

-Identify opportunities to improve team knowledge, skills, processes, and tools

Client Strategy & Strategic Storytelling:

-Lead and oversee the development of client-facing strategies, proposals, and recommendations

-Guide team members in translating client business goals into actionable media, audience, shopper, and campaign strategies

-Ensure strategic narratives align to objectives such as:

• Brand awareness

• Trial and acquisition

• Basket growth

• Repeat purchase

• Retail conversion

Review and provide strategic direction on proposal decks, presentations, and campaign recommendations

Ensure client-facing materials are:

• Insight-driven

• Strategically differentiated

• Visually compelling

• Client-centric

• Operationally achievable

-Provide hands-on strategic support for complex, high-value, or high-priority opportunities

-Guide development of post-campaign recommendations that identify performance insights, key learnings, optimization opportunities, and future growth opportunities

Pre-Sales Partnership & Revenue Enablement:

-Partner closely with Sales and Client Success leaders throughout the pre-sale planning process

-Oversee strategic support for:

• RFP responses
• Proposals
• Pitches
• Client planning sessions
• Growth opportunities

-Guide the development of:

• Audience strategies

• Channel mix recommendations

• Campaign approaches

• Retail and shopper strategies

• Measurement frameworks

Ensure proposals clearly communicate:

• Strategic rationale

• Inmar differentiation

• Business impact

• Measurement approach

• Growth opportunities

-Participate directly in strategic pitches and client presentations as needed

-Partner with commercial teams to improve proposal quality, differentiation, and win potential

-Capture learnings from client feedback, wins, and losses to continuously improve strategic recommendations

Strategic Campaign Recommendations:

Guide the development of audience and campaign recommendations using:

• Shopper and retailer data

• Behavioral insights

• Category intelligence

• Campaign performance

• Market trends

Ensure recommendations appropriately consider:

• Media channels
• Audience segmentation
• Campaign structures
• Retail activation approaches
• Measurement strategies

Ensure strategies align with:

• Client objectives

• Executional feasibility

• Retailer capabilities

• Budget considerations

• Measurement requirements

Identify opportunities to integrate:

• Retail media

• Incentives and loyalty solutions

• Omnichannel activation

• Programmatic media

• Social media

• Shopper marketing

-Encourage the team to develop integrated solutions rather than isolated tactical recommendations

Presentation Development & Executive Communication:

-Maintain high standards for the team's client-facing presentations and strategic materials

-Oversee the creation and refinement of:

• Proposal decks

• Strategic sales presentations

• Wrap decks

• Business reviews

• Executive presentations

-Coach team members on translating complex data and strategies into clear, concise, and persuasive narratives

-Review key deliverables for:

• Strategic quality

• Recommendation clarity

• Story flow

• Brand alignment

• Executive readiness

• Operational accuracy

-Establish repeatable presentation frameworks, templates, and best practices

-Ensure recommendations clearly connect client objectives, insights, Inmar capabilities, and expected business outcomes

Cross-Functional Leadership:

Collaborate closely with:

• Sales

• Client Success

• Analytics

• Media Operations

• Product

• Retail

• Measurement

-Serve as a strategic connector between client objectives and internal capabilities

-Ensure appropriate alignment across strategy, storytelling, execution, and measurement

-Partner with internal subject matter experts to ensure recommendations accurately represent Inmar capabilities

-Help resolve strategic or executional questions before recommendations reach clients

-Share client and market feedback with internal teams to help strengthen capabilities and go-to-market strategies

-Build strong relationships across teams to improve collaboration and speed to market

Team Operations & Process Improvement:

-Manage team intake, prioritization, assignments, and deadlines

-Balance resources across competing client and commercial priorities

-Establish clear workflows and expectations for strategic development and review

-Identify opportunities to improve speed, quality, and consistency through:

• Templates
• Strategic frameworks
• Reusable content
• Best-practice libraries
• Technology and AI-enabled workflows

-Maintain visibility into team workload, capacity, and deliverables

-Identify recurring challenges and implement process improvements

-Help scale Client Strategy support while maintaining high standards for quality

Required Qualifications

6–9+ years of experience in:

• Client strategy

• Media strategy

• Shopper marketing

• Retail media

• Strategic planning

• Account strategy

-Previous experience managing, mentoring, or leading team members

-Strong understanding of:

• CPG industry dynamics
• Retail ecosystems and shopper marketing
• Retail media
• Omnichannel campaign strategy

-Proven experience developing and/or overseeing:

Strategic proposal decks

• Executive presentations

• Client-facing narratives

• Campaign recommendation materials

• RFP responses

-Strong ability to:

• Coach and develop strategic talent

• Translate data into strategic storytelling

• Simplify complex ideas into executive-ready recommendations

• Manage multiple priorities and deadlines

• Influence cross-functional stakeholders

-Strong executive presentation and communication skills

-Advanced proficiency in PowerPoint or Google Slides

Preferred Qualifications"

-Experience within:

• Retail media networks

• Incentive and loyalty ecosystems

• Digital and programmatic media environments

Familiarity with:

• Audience targeting and segmentation

• Incrementality and attribution measurement

• Shopper and behavioral data platforms

-Experience supporting:

• Enterprise sales organizations

• CPG brands and agencies

• Integrated retail marketing strategies

-Experience developing processes, templates, strategic frameworks, or team best practices

Success Metrics

Success in this role will be measured through:

• Quality and strategic differentiation of team deliverables

• Proposal and RFP win-rate contribution

• Client and commercial stakeholder feedback

• Speed and quality of strategic development

• Team productivity and workload management

• Development and performance of direct reports

• Effectiveness of strategic storytelling and recommendation clarity

• Cross-functional collaboration and execution alignment

• Adoption of standardized frameworks and best practices

• Ability to scale team support while maintaining quality

What Success Looks Like:

• Develops a strong, high-performing Client Strategy team

• Coaches team members to think strategically rather than simply build presentations

• Establishes clear expectations for quality and client readiness

• Consistently elevates the strategic quality of proposals and client recommendations

• Translates complex client needs into clear direction for the team

• Anticipates commercial and client needs and prioritizes resources accordingly

• Balances hands-on strategic leadership with effective delegation and team development

• Creates greater consistency and efficiency across Client Strategy deliverables

• Builds strong partnerships with Sales, Client Success, Analytics, Media, Product, and Retail teams

• Elevates how Inmar communicates value in the market

Why This Role Matters:

The Manager, Client Strategy is responsible for ensuring Inmar's Client Strategy team consistently transforms client objectives, data, insights, and capabilities into compelling strategies that drive growth and strengthen client partnerships.

This role combines:

• People leadership

• Strategic planning

• Client storytelling

• Shopper and retail intelligence

• Media and campaign strategy

• Revenue enablement

• Cross-functional leadership

• Team and process development

The result is a high-performing Client Strategy team that delivers compelling, actionable, and differentiated recommendations while helping Inmar communicate its value more effectively in the market.

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible associates have access to:

• Medical, Dental, and Vision insurance

• Basic and Supplemental Life Insurance options

• 401(k) retirement plans with company match

• Health Spending Accounts (HSA/FSA)

We also offer:

• Flexible time off and 11 paid holidays

• Family-building benefits, including Maternity, Adoption, and Parental Leave

• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning

• Wellness and Mental Health counseling services

• Concierge and work/life support resources

• Adoption Assistance Reimbursement

• Perks and discount programs

Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.

At Inmar, compensation reflects our belief in integrity, transparency, and the value of individual contributions. The hiring range for this position is:

92,761.88 - 154,603.13 USD Annual

The final offer may vary based on factors such as geographic location, job-related skills, education, certifications, work experience, and other relevant considerations.

Depending on the job level and role, it may include:

• Annual discretionary bonuses through our Core Company Performance Bonus Plan

• Equity grants, sign-on bonuses, and other tailored incentive opportunities

• Additional discretionary compensation, such as:

  • Growing Revenue Incentives

  • Corporate or VIP Bonuses

  • Deferred compensation opportunities

The actual annualized salary offered at the time of hire will be communicated in the candidate’s offer letter. We remain committed to fairness and transparency across all locations. Where required, including for remote-eligible roles, local pay ranges are disclosed in accordance with applicable laws and regulations.

We are an Equal Opportunity Employer, including disability/vets.

Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.