Business Development Representative at Initialized… · New York

Summary: Initialized Capital is a leading AI Time platform for professional services firms, focused on transforming how organizations capture and optimize their most valuable resource: time. The Business Development Representative will engage with new accounts through strategic outreach, build relationships, and support the revenue team in generating qualified leads and pipeline growth. Responsibilities: - Open doors at new accounts and markets through thoughtful, multi-channel outreach, building relationships and showing prospects what's possible with Laurel - Achieve and exceed monthly targets for qualified meetings and pipeline generation, with clear milestones and visibility into what success looks like at every stage - Become fluent in Salesforce, Outreach, Sales Navigator, Nooks, Claude, and the rest of Laurel's sales stack - Research target accounts to identify where Laurel creates the most value, then execute sharp outbound: personalized emails, strategic dials, and social selling that is consultative and relationship-based - Partner closely with Account Executives to build account strategies and territory plans that turn early conversations into closed deals - Collaborate cross-functionally with Sales and Marketing to deliver a cohesive and impactful customer experience - Go beyond execution and help build the playbook. You'll have a real seat at the table in shaping the outbound strategy, contributing to the frameworks, messaging, and processes that scale Laurel's pipeline engine - Bring creativity to the craft. Whether it's breaking into a new vertical, finding an unexpected way to amplify the Laurel brand, or creating moments that make a prospect stop and pay attention, we want BDRs who think beyond the sequence and take ownership of their impact - Become a product and market expert, deeply fluent in Laurel's platform, the problems we solve, and the sales cycle end-to-end Required Qualifications: - Growth-oriented and ready to build toward future leadership or closing roles - Goal-oriented and biased toward action (quota is the floor, not the ceiling!) - Fired up about outbound and eager to go above and beyond through creative, strategic, highly personalized prospecting - Comfortable with ambiguity and energized by a fast-moving, high-growth environment - Thrive on variety and bring creativity to your outreach every single day - Demonstrated ability to navigate challenges with resilience and a positive attitude - Embrace ownership and love partnering with Account Executives to drive pipeline as a team Preferred Qualifications: - Experience in a client-facing or revenue-generating role, whether that is in tech sales, retail, hospitality, real estate, recruiting, or any field where you built relationships and drove outcomes - Experience in an outbound or inbound sales development role where you were measured on pipeline results - Experience supporting professional services, legal, or other complex industries Required Skills: Outbound prospecting, Personalized prospecting, Multi-channel outreach, Salesforce, Outreach, Sales Navigator, Pipeline generation, Account strategy, Territory planning, Client-facing experience, Revenue generation, Sales development, Professional services industry knowledge, Legal industry knowledge, Resilience, Growth orientation, Goal orientation Benefits: Offers Equity, Health and wellness programs, Paid time off, Retirement planning options, Equity, 401K, Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team