STA - Customer Journey Expert Investment Products at ING · Amsterdam

At Investments, we aim to inspire people to grow their money throughout their lives. We believe that investing is one of the best ways for customers to achieve their long-term life goals and we see it as our responsibility to support them every step of the way.

With strong, recognisable products and an outstanding mobile experience, we are looking for a Customer Journey Expert who will help us accelerate growth and elevate the customer experience of our digital investment products.

The team

You will be part of Tribe Investments, a dynamic environment with strong growth ambitions. Within the Digital Products Cluster, we are responsible for digital investment propositions such as Easy Invest, Self Invest and Pension Investing.

Our focus is to accelerate customer growth while improving the experience for existing users by optimising the end-to-end customer journey and increasing engagement.

Roles and responsibilities

As a Customer Journey Expert, you are responsible for both the commercial success and customer experience of our digital investment products. You work closely with multiple stakeholders to continuously improve the journey and drive growth.

• Drive acquisition, activation and retention initiatives for digital investment products
• Identify and implement product improvements across the end-to-end customer journey
• Collaborate with Digital Sales, Brand Marketing & Communication and Daily Banking to increase visibility and engagement
• Act as primary point of contact for assisted channels (branches, call centres, advisors) and optimise collaboration
• Translate customer and channel insights into product improvements and roadmap input (especially for Easy Invest)
• Create and implement content for both prospective and existing customers
• Use data and analytics to identify opportunities and drive performance improvements
• Stakeholder management: build strong relationships and proactively drive alignment

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you stay curious, take ownership and keep learning.

You bring:

• A proactive, enthusiastic and results-driven mindset with strong commercial focus
• Strong analytical skills and the ability to translate insights into actionable improvements
• Experience working with multiple stakeholders and the ability to influence effectively
• Experience with (or affinity for) product management and customer journey optimisation
• Strong writing skills in Dutch and experience with CMS systems (e.g. Bloomreach is a plus)
• Affinity with investing and financial products
• Experience with assisted channels (branches, call centres, advisors) is a plus
• A completed HBO or WO degree
• 2–5 years of relevant work experience
• Full professional proficiency in Dutch (mandatory)

Rewards and benefits

As this is a Short-Term Assignment (STA), specific employment conditions will be aligned accordingly.

About us

Curious about how ING empowers people and businesses to move forward? Join us and contribute to building the future of digital investing.

Interested?

Apply directly by submitting your CV and motivation. For more information about the role, please contact Raoul van Eekelen, Product Owner Self Invest, via email.