Marketing Manager - Public Relations &… at Infosys · Bengaluru

Educational Requirements

• MBA

Service Line

• Marketing

Responsibilities

• PR/Media Strategy and Engagement
• Conceptualize and execute strategic PR and Communications plans that deliver on brand and business goals
• Align with the vision and purpose of Infosys and drive narratives deep into the region
• Manage end-to-end PR activities - strategic campaigns, press events & releases, research reports
• Monitor brand landscape for potential issues and work closely with the leadership and communications team to develop crisis communication plans, draft statements, reputation management
• Crisis communications and management
• Maintain and manage effective campaign budgets and effectively manage agency relationships
• Drive evaluation processes, execution and KPIs on key campaigns
• Coordinate the activities of PR agencies and ensure project deliverables are met
• Have a finger on the pulse of the media industry and landscape and be able to identify strategic PR opportunities
• Maintain excellent contacts with media in the region, and constantly seek new opportunities to grow our network

Additional Responsibilities

• Education: Degree level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills
• Experience: 10-15 years experience in public relations, marketing, communications or related fields. Agency / media experience is a plus.

Technical and Professional Requirements

• Deep understanding of the IT & Services industry
• Willingness to learn
• Strong media connections
• Excellent content development and presentation skills
• Identifying news pegs and good at storytelling
• Fluent in written and spoken English
• Experienced in the business use of social media channels
• Deep understanding of numbers, ability to use analytics tools, ability to create unique dashboards (data mining) and comfortable using MS Excel
• Project management skills. Must be able to manage and execute multiple campaigns simultaneously
• Requires ability to work in a cross-cultural / global environment and willingness to travel
• Able to work confidently in a hybrid team environment

Preferred Skills

• Foundational
• Brand experience design
• Branding
• Branding strategy