Manager, Digital Strategy (2026 - 0199) at Information… · Remote

The Manager, Digital Strategy provides senior leadership and strategic direction for a cross-functional team responsible for the implementation, delivery, and advancement of digital platforms and services that strengthen ICTC’s end-to-end digital client, learner, and stakeholder experiences. This role ensures that digital experiences are intuitive, accessible, engaging, measurable, and aligned with organizational impact.

This role guides ICTC’s digital ecosystem at an enterprise level and ensures that its public-facing web properties, learning experience platforms, registration journeys, digital engagement tools, and platform integrations support current needs while preparing the organization for future demands. A central focus of the role is applying learning experience design principles to improve how users discover, access, navigate, participate in, and complete online learning and engagement experiences.

The ideal candidate thinks holistically about the end-to-end brand, learner, and client experience; communicates trade-offs and recommendations in clear, business-oriented terms; and brings both the strategic vision and hands-on capability to advance ICTC’s digital experience in a meaningful way. They are a forward-looking digital leader who can set a strong UX/UI and learning experience vision, apply rigorous judgment to emerging and standard best practices, and use data to improve how audiences engage with online content, services, learning, and programs.

Key Responsibilities

Leadership and Team Development

• Provide senior-level leadership to a multidisciplinary digital team, ensuring alignment with ICTC's long-term strategy.
• Guide workforce planning to build a high performing business unit capable of supporting enterprise digital initiatives.
• Set clear objectives that connect directly to organizational priorities, mandate, and vision, and steward staff growth through coaching, succession planning, and strategic talent development.
• Position the digital experience team as ICTC's internal authority on digital strategy, UX/UI leadership, learning experience design, digital adoption frameworks, accessibility, analytics, and best practices.

Product Ownership and Delivery

• Set the enterprise product vision and roadmap for all organizational digital platforms, ensuring alignment with program, policy, research, and operational goals.
• Act as an internal service lead to ensure a cohesive, high-quality brand experience with the corporate website and learning portal.
• Oversee complex digital implementation through all stages—from discovery to launch to optimization—ensuring platforms are scalable, accessible, user-focused, and aligned with strong UX, UI, and learning experience design principles.
• Lead the UX and UI vision across public-facing websites, portals, learning platforms, and digital engagement tools, translating user needs and organizational goals into clear experience standards, content structures, user journeys, wireframes, and optimization plans.
• Establish experience standards that unify digital interactions across ICTC's properties.
• Ensure consistent documentation of corporate and client-servicing digital experience architecture.
• Monitor and improve performance, security, and accessibility standards across ICTC’s digital platforms.
• Direct comprehensive user research programs, environmental scans, analytics practices, and measurement frameworks to provide actionable insights.
• Develop dashboards, reporting frameworks, and data narratives that communicate platform performance, audience behaviour, learner engagement, conversion, accessibility, satisfaction, and impact.
• Make strategic recommendations for resource allocation and future digital investments.

Digital Experience Strategy and Optimization

• Shape ICTC’s multi-year digital experience strategy, ensuring all digital programs support institutional objectives.
• Support the conceptualization, design, usability, and audience engagement strategy for digital experiences powered by artificial intelligence (AI).
• Develop performance frameworks, track adoption trends, and recommend refinements grounded in data, global best practices, and user insights.
• Bring a rigorous lens to evaluating, adopting, and integrating emerging and established best practices in UX, UI, accessibility, SEO/GEO, AI-enabled experiences, analytics, privacy, digital engagement, and learning experience design.
• Lead enterprise digital adoption initiatives through training, communications, and organizational change strategies.
• Create governance models for digital platforms, including content lifecycle management, permissions frameworks, and enterprise standards.
• Translate brand and program registration goals into web strategy, including GEO, SEO, conversion optimization, and page builds that meet UI/UX best practices for an intuitive, accessible, and engaging user experience.
• Guide the evolution of online learning and engagement platforms to improve learner flows, onboarding, navigation, registration, participation, completion, satisfaction, and overall learning experience.

Stakeholder Engagement and Collaboration

• Serve as a senior liaison between business units, operations, and user groups to guarantee digital solutions produce measurable value.
• Lead strategic engagement with internal and external partners to co-create digital solutions that enhance ICTC's national presence and support digital transformation efforts across multiple initiatives.
• Provide executive oversight on vendor management, contract negotiation, performance evaluation, and budget stewardship for all digital platforms and related services.
• Communicate insights, risks, opportunities, and trade-offs clearly to technical and non-technical audiences, using data, dashboards, user research, and best-practice evidence to support decision-making.

Other Responsibilities

• Ensure compliance with security, accessibility, and privacy standards.
• Perform other duties as required by the Director of Communications.

What We’re Looking For

Knowledge & Skills

• Strong expertise in digital platforms, including Salesforce, content management systems such as WordPress and/or Drupal, collaboration tools, learning platforms, and digital engagement systems.

• Deep expertise in UX/UI strategy, public-facing website governance, digital product management, and learning experience design.

• Experience applying learning experience design (LXD), instructional design, or learner-centered design principles in digital environments.

• Understanding of adult learning principles, digital pedagogy, and how they translate into platform design, content structure, and user flows.

• Solid understanding of accessibility standards, digital adoption best practices, content strategy, and platform governance.

• Experience working across cross-functional teams (program delivery, content, communications, product, IT) to translate learning and engagement needs into scalable digital solutions.

• Strong marketing literacy and a genuine understanding of how web presence connects to brand, demand generation, and conversion.

• Strong understanding of dashboards, data visualization, analytics tools, and how to communicate data insights clearly to non-technical audiences.

• Excellent leadership, facilitation, and communication skills.

• A forward-looking digital leader who can identify practical opportunities to innovate, evaluate new technologies responsibly, and help the organization stay ahead of evolving user expectations.

• Experience in project management, Agile methodologies, and change management.

• Strong analytical skills to interpret usage data and recommend optimizations.

• Verbal and written fluency in English are required. French language skills are a strong asset.

Qualifications

• Bachelor’s degree in Digital Media, Information Systems, Learning Experience Design, Business, or related field (or equivalent experience).
• 7–10 years of progressive experience in digital strategy, including significant experience with online learning platforms, learning management systems (LMS), or learning experience platforms (LXP), and public-facing web ecosystems.
• Experience with learning platforms (e.g., Docebo, Moodle, Canvas, Cornerstone, or similar LMS/LXP systems).
• Experience leading or supporting digital transformation initiatives involving learning platforms, client portals, or large-scale user engagement systems.
• Certifications in Agile, UX, Digital Transformation, or Project Management are strong assets.

Are you?

• An inspirational leader- Are you someone who motivates others, drives meaningful change, and navigates challenges with grace and resilience?

• Driven and Determined - Are you highly motivated, self-starting, and willing to go above and beyond expectations with the drive to improve and exceed goals?

• Optimism with a “can-do”, results-driven orientation – Are you able to think creatively and successfully navigate barriers and obstacles? Do you stay focused on achieving priority goals and results?

• Dynamic, resilient, and flexible - Are you able to keep up with and embrace the rapid pace of change, advances in technology, intense competition and unparalleled levels of uncertainty? Are you open to change, evolving requirements, continuous feedback, and have the capacity to work with remote teams across Canada?

• A strategic, creative thinker – Are you skilled in analyzing complex situations and relationships? Are you able to channel your curiosity to navigate intricate challenges and drive innovation? Do you identify inter-relationships, patterns, and trends while noticing configurations across seemingly unrelated events? Do you synthesize information to pinpoint opportunities and issues? Do you tend to visualize new possibilities, challenge assumptions, and generate options to solve problems, seize opportunities?

• Collaborative - Are you able to work with and through others to achieve results? Do you have the emotional intelligence to understand the needs and perspectives of others, share information, report back, and be a strong team player?

• A decisive decision-maker – Are you able to analyze situations carefully, seek diverse perspectives, and make decisions that align with strategic goals and objectives?

• Ethical - Can you work with and steward confidential information and data? (This role requires high integrity, good judgment, confidentiality, and ethical compliance)

• A champion of diversity and inclusion - Are you committed to diversity and inclusion and understanding the issues and challenges faced by diverse groups?

• An excellent communicator – Do you have outstanding interpersonal and communication skills?

• Persuasive – Are you able to present concepts, ideas and proposals and close the deal?

• Strategic thinker and doer – Are you an expert in developing and executing strategic plans?

• Reliable – Do you demonstrate reliability, organizational skills, and accountability to meet and exceed project and funder deliverable requirements?

• Passionately committed to lifelong learning - stay abreast on industry trends, seek out new perspectives, and invest in your own personal and professional growth.

Why Join Us?

• Be part of a dynamic, mission-driven, entrepreneurial organization committed to advancing Canada's competitive advantage in the digital economy.
• Lead high-impact programs that drive economic growth and shape the future of Canadian businesses.
• Work in an agile, collaborative, innovative, and forward-thinking environment where we are always helping each other achieve collective goals.

Location

• Remote, anywhere in Canada

Term

• Permanent position, with competitive salary, benefits, vacation, personal time and RRSP contribution.

Additional notes:

• This role reflects growth in our team and expanded operational scope.
• ICTC is committed to being an equal opportunity employer. If you require accommodation measures during any phase of the hiring process, please notify us as soon as possible. All information received in relation to accommodation requests will be kept confidential.

About ICTC

ICTC is a neutral, not-for-profit national centre of expertise with the mission of strengthening Canada's digital advantage in the global economy. For over 30 years, and with a team of 80+ experts, we have delivered forward-looking research, practical policy advice, and capacity building solutions for individuals and businesses. Our goal is to ensure that technology is utilized to drive economic growth and innovation, and that Canada's workforce remains competitive on a global scale.

• OUR MISSION IS TO: Strengthen Canada’s digital advantage in a global economy
• OUR VISION IS TO: Foster globally competitive Canadian industries and a prosperous society empowered by innovative digital solutions.

ICTC respectfully acknowledges that ICTC headquarters is on the ancestral and unceded territory of the Algonquin Anishinaabeg People.