Sr. Marketing Executive at Informa in Shanghai, Shanghai, China

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

• Responsible for the daily content planning, writing, editing, and publishing of the official WeChat public account.
• Responsible for content planning and maintenance of the official website's Chinese and English sections.
• Track hot topics in the technology industry and produce original content with communication impact based on event themes.
• Assist in managing content synchronization and basic operations on other social media platforms.
• Monitor content performance metrics such as readership and engagement rates to continuously optimize content direction.
• Write promotional copy related to events, including but not limited to agenda highlights, speaker introductions, etc.
• Assist the content and marketing team in completing on-site basic execution tasks for events.
• Collaborate with the design department by providing copy and visual references to complete visual designs for various event areas.

Qualifications

• Bachelor’s degree or above, preferably in Journalism, Communication, Chinese Language, Marketing, or related fields.
• Approximately 3 years of experience in new media operations or content editing, with proven cases of WeChat public account management.
• Excellent copywriting skills, capable of independently completing the entire process from topic selection to publication.
• Some understanding of or strong interest in the technology industry (experience in technology/internet content is preferred).
• Experience in event promotion and on-site reporting is a plus.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners. This position will be required to work in-person in the office five days a week.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.