Sr Comms Planner, Commercial at Informa · London

companyDescription Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. jobDescription This role can be based in our 240 Blackfriars or 79-83 North Street Brighton office. The Sr Comms Planner – Commercial Marketing is responsible for developing and refining messaging frameworks, creating creative briefs, and ensuring visual alignment with campaign strategies. This role also manages the campaign calendar, ensuring timely execution of communication activities based on the Campaign Manager’s strategy. The Sr Comms Planner collaborates closely with the Product Marketing Manager and Campaign Manager, reporting directly to the Director of Commercial Marketing, to ensure that all communication plans are strategically aligned, visually cohesive, and optimized for maximum impact. By embedding agile ways of working, the Sr Comms Planner ensures iterative collaboration and adaptability to changing priorities and performance insights. Role Accountability and Duties: Messaging Strategy Development Develop and refine communication frameworks in collaboration with the product marketing manager that align with the commercial value proposition, customer personas, and campaign objectives. Create messaging strategies that resonate with target audiences, ensuring consistency across all channels and touchpoints. Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels. Creative Briefs and Visual Planning Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams. Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives. Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals. Campaign Calendar Management Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines. Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns. Agile Ways of Working Foster agile workflows by embedding iterative collaboration and adaptability into communication planning. Use real-time performance data to refine messaging frameworks and creative briefs as needed. Performance Monitoring and Reporting Establish and monitor messaging KPIs, including engagement rates, conversion rates, and customer sentiment metrics. Use insights from marketing analytics to refine communication frameworks and pivot strategies to maximize impact. qualifications Proven experience in communication planning, with expertise in developing and refining messaging strategies across multiple channels. Experience in creating creative briefs and collaborating with design teams to align visuals with messaging. Ability to manage campaign calendars, ensuring timely delivery of communication activities and creative assets. Data-driven mindset with a focus on agile workflows and iterative collaboration. Strong analytical skills, with experience in tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies. additionalInformation We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world This role will automatically expire on May 18th, 2026. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.