Product Marketing Manager, Commercial at Informa plc · London

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role can be based in our 240 Blackfriars London or 79-83 North Street Brighton office.

The Product Marketing Manager – Commercial Marketing is a strategic role within the commercial marketing team, reporting directly to the Director of Commercial Marketing. In this role you will focus on shaping and driving commercial propositions, product positioning strategy, messaging and campaigns across multiple events, media and content products within the portfolio. You will align with the overarching portfolio commercial strategy ensuring measurable business outcomes such as MQL growth, pipeline acceleration, and client retention.

You will also ensure alignment with the sales team by equipping them with the insights, messaging, and tools needed to effectively communicate the commercial value proposition and USPs to clients. As the Product Marketing Manager you will focus on strategy development, KPI analysis, and providing actionable insights to inform decision-making and optimize marketing performance.

KEY RESPONSIBILITIES

Strategic Leadership

• Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
• Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
• Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.

KPI Analysis and Reporting

• In collaboration with the Marketing Analytics Centre of Excellence, establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics.
• Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making.
• Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.

Sales Alignment and Enablement

• Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning.
• Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations.
• Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies.

Collaboration and Alignment

• Work with the campaign manager & comms planner at creating a strategic briefing to enable the Centres of Excellence to execute campaigns effectively.
• Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals.
• Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences.
• Ensure that the commercial value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.

Data-Driven Strategy Development

• Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth.
• Champion innovation by integrating advanced tools and technologies, such as AI, to scale and personalize marketing efforts.

Qualifications

• Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making.
• Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams, to align shared goals
• Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Familiarity with analytics platforms and reporting tools to track and analyze performance.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation.

WHAT SUCCESS LOOKS LIKE

• Strategic Impact: Develop and refine commercial marketing strategies that align with business objectives and drive measurable outcomes.
• KPI-Driven Insights: Provide actionable insights and recommendations based on KPI analysis to inform decision-making and optimize marketing performance.
• Sales Alignment: Ensure the sales team is fully enabled with data-driven insights and messaging frameworks to effectively communicate the commercial value proposition and USPs.
• Commercial Value Proposition Impact: Shape value propositions that resonate with key client personas and drive revenue growth.
• Enhanced Client Experience: Boost client satisfaction scores and Net Promoter Scores (NPS) through data-informed strategies and optimized journeys.
• Data-Driven Outcomes: Deliver measurable results that drive continuous improvement and achieve stretch targets

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

This role will automatically expire on May 25, 2026.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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