Senior Marketing Automation Specialist at Infobip · Location…

Senior Marketing Automation Specialist Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration. We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach. If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let’s build what’s next, together. What you’ll do: Design and execute marketing automation campaigns across the product-led customer journey (onboarding, engagement, conversion, retention). Review existing inbound marketing processes to identify areas for optimization and efficiency. Monitor and measure email campaign performance, making data-backed recommendations for optimizations. Generate detailed campaign performance reports, focusing on key metrics such as open rate, click-through rate, bounce rate, and conversion. Assist in data selection and segmentation tasks, including the preparation of campaign criteria and verifying the compatibility of marketing automation systems. Collaborate with Product Marketing Managers (PMMs) and the Product team to launch campaigns for new product releases and share feedback on platform functionality. Build and sustain strong relationships with sales representatives to ensure seamless communication between the Marketing and Sales departments. Work closely with the Content, Brand and Design teams to enhance the quality and effectiveness of email marketing campaigns. Collaborate with cross-functional teams to ensure that CRM strategies and tools are fully integrated into the organization's overall approach. Work with the Event team to support global campaigns tied to major first-party and 3rd party events. Contribute to initiatives around product enablement, lead quality improvement, and compliance. Create and maintain standardized documentation for inbound marketing procedures. What makes you a strong fit: 3-5 years of hands-on experience in email marketing automation, ideally in B2B or SaaS environments. Experience with any marketing automation platform (e.g., HubSpot, Mailchimp, Marketo); familiarity with Moments is a plus. Strong understanding of marketing funnels and CRM integrations. Analytical mindset with the ability to translate campaign data into actionable insights. Comfortable with operational tasks and able to define and lead strategic initiatives. Curious, communicative, and skilled in cross-functional collaboration. Fluent in English, both spoken and written. Bachelor’s degree in Marketing, Business Administration, or a related field. Why you'll love it here• Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being  - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path. • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide. While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are.  Diversity drives connection Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace. No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity. Read more about our hiring process. #LI-AF1