Growth Marketing Senior Specialist at Infobip in Zagreb (Croatia)

Growth Marketing Senior Specialist

Location: Zagreb (Croatia) · Hybrid





Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.





What this role is all about

As a Growth Marketing Senior Specialist you will focus on driving business growth through digital strategies that maximize brand awareness, customer engagement, and sales performance. You will work closely with global growth teams, external agencies, and cross-functional stakeholders to optimize paid traffic strategies and support self-service growth initiatives. In this role, you will combine analytical thinking, experimentation, and strategic execution to drive sustainable growth across digital channels.

What you’ll do

• Collaborate closely with members of the global growth team to align paid strategies with broader business goals.
• Partner with external marketing agencies to strengthen paid traffic strategies focused on self-service signups.
• Develop and execute growth marketing strategies across various digital channels.
• Use market research, data analysis, and creative problem-solving to improve customer acquisition and retention.
• Manage and optimize digital marketing campaigns across paid search, social media, and display advertising.
• Monitor campaign performance, analyze results, and adjust strategies to improve effectiveness and ROI.
• Work cross-functionally with different teams to align marketing initiatives with business objectives.
• Continuously test, optimize, and refine marketing tactics to support sustainable growth.
• Foster collaboration, knowledge sharing, and cross-team communication.
• Act as a go-to expert within the growth marketing area.
• Manage and allocate budgets for paid self-service strategies to maximize return on investment.
• Stay up to date with industry trends, tools, and emerging technologies.

What makes you a strong fit

• Bachelor’s or Master’s degree in Marketing or a related field.
• At least 5 years of experience in growth marketing roles.
• At least 2 years of experience within international B2B tech companies.
• Proven track record of developing and executing successful growth strategies.
• Experience working with SEO and analytical tools such as Google Analytics, Google Trends, SEMrush, Full Story, Hotjar, Amplitude, Qlik Sense, Salesforce, and similar platforms.
• Strong analytical and strategic thinking skills.
• Excellent communication and project management capabilities.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Comfortable working in dynamic and diverse environments.



Why you'll love it here • Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path. • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide. While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are. 



Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.

Read more about our hiring process.

Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip.

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