Business Development Manager at Indusind Bank in Kolkata

Field Sales - Current account / Saving account

Role & responsibilities

.Business Acquisition & Revenue Generation

• Acquire new customers for:
• Current Accounts (CA)
• Savings Accounts (SA)
• Business/SME accounts
• Achieve monthly and quarterly sales targets
• Generate revenue through cross-sell and upsell of banking products

2. Client Relationship Management

• Build and maintain strong relationships with:
• Individual clients
• SMEs or corporate customers (depending on role)
• Act as the single point of contact for customer queries
• Ensure high customer satisfaction and retention

3. Product Selling & Cross-Selling

Sell and promote various banking products such as:

• Insurance (Life/General)
• Mutual Funds / Investment products
• Loans (Business Loans, LAP, Personal Loans)
• Credit Cards
• Forex services

4. Lead Generation & Market Development

• Identify and develop new business opportunities in the assigned territory
• Source leads through:
• Field visits
• Referrals
• Networking and events
• Conduct market research to identify potential clients

5. Sales Planning & Strategy

• Develop and execute sales strategies to achieve targets
• Plan daily/weekly client visits
• Maintain a strong sales pipeline and conversion ratio

6. Documentation & Compliance

• Ensure proper KYC documentation and account opening compliance
• Follow banking regulations and internal policies strictly
• Coordinate with internal teams for smooth onboarding

7. Portfolio Management

• Manage an existing portfolio of customers
• Monitor account activity and ensure business growth
• Identify opportunities to deepen relationships

8. Reporting & MIS

• Track and report:
• Daily sales activities
• Targets vs achievements
• Update CRM systems regularly

9. Field Work / Territory Management

• Majority role involves field sales
• Meet clients at offices, shops, or business locations
• Cover assigned geographic territory effectively

Key Skills Required

• Strong sales and negotiation skills
• Relationship-building ability
• Communication & presentation skills
• Target-driven mindset
• Basic financial product knowledge

KPIs (Performance Metrics)

• Number of new accounts acquired
• CASA value generated
• Cross-sell ratio
• Revenue contribution
• Customer retention

Typical Day of a BDM

• Morning planning + lead follow-ups
• Field visits to clients/businesses
• Product pitching and account acquisition
• Closing deals & documentation
• Reporting and coordination with branch