Practice Lead _Consumer Marketing & Social… at Indivation… · Gurugram

Job Summary

Lead consumer insights, brand strategy and social-first marketing across multiple consumer brands. This senior role requires strong marketing fundamentals, consumer understanding, creative leadership and the ability to connect brand-building initiatives with measurable business growth.

This is not a posting, scheduling or social media coordination role.

Key Responsibilities
• Identify consumer motivations, behaviours, aspirations and purchase barriers.
• Convert research, reviews, social listening, search trends and marketplace data into actionable consumer insights.
• Define brand positioning, audience segments, communication strategy and content territories.
• Build integrated marketing and social media strategies aligned with business objectives.
• Lead campaigns, creative concepts, content, creators, UGC and community-building initiatives.
• Guide Instagram, TikTok, YouTube and emerging-platform strategy.
• Connect marketing activity with brand awareness, qualified traffic, engagement and revenue.
• Lead internal teams, agencies, creators, designers and cross-functional stakeholders.
• Build marketing playbooks, review systems and performance dashboards.
• Present consumer insights, strategies and results directly to senior leadership.

Desired Candidate Profile
• 10-15 years of experience in consumer marketing, brand strategy, integrated marketing or social media leadership.
• Strong understanding of consumer behaviour, segmentation, positioning and communication.
• Proven experience converting consumer insights into campaigns and measurable business results.
• Experience with D2C, FMCG, consumer or e-commerce brands.
• Strong knowledge of short-form content, creator marketing and digital culture.
• Experience leading multidisciplinary teams and agencies.
• US or international market experience is highly preferred.
• Portfolio containing campaigns, strategic contribution and measurable outcomes is mandatory.

Key Skills for Naukri

Consumer Insights, Consumer Behaviour, Brand Strategy, Consumer Marketing, Marketing Strategy, Integrated Marketing, Brand Positioning, Creative Strategy, Social Media Strategy, Content Strategy, Category Strategy, Digital Marketing, D2C Marketing, E-commerce Marketing, Go-to-Market Strategy, Cultural Insights, Social Listening, Influencer Marketing, Creator Marketing, UGC Strategy, Community Building, Campaign Planning, Marketing Analytics, Team Leadership.