Assistant Social Media Manager at IndiaFirst Life · Mumbai…

Role & responsibilities

• 3-6 years in Social Media Management, Digital Marketing, Brand Communication or Online
• Reputation Management.
• • Prior experience in agency management and stakeholder coordination is a plus
• • Experience in BFSI / Insurance / Banking / Financial Services is preferred.
• • Hands-on experience of Social Media Platforms is a must.
• Act as the primary SPOC for the social media agency, managing all communication, briefs, and
• deliverables.
• Manage the social media content calendar, ensuring alignment with brand and business priorities.
• Coordinate with internal stakeholders (Brand, Product, HR, Customer Experience, Sales) to
• gather inputs for content and campaigns.
• Ensure timely execution of campaigns, topical content, and always-on communication.
• Act as the primary SPOC for the ORM agency, overseeing day-to-day reputation management.
• Review ORM reports and cascade relevant details to respective departments.
• Work closely with Compliance and Legal teams to ensure all social media content is approved

before publishing.

• Monitor social media performance and share insights, learnings, and recommendations with

stakeholders.

• Track industry trends, competition, and emerging formats to continuously improve content

strategy.

Preferred candidate profile

• Strong understanding of major social media platforms
• Knowledge of ORM tools, social listening, and sentiment analysis is preferred.
• Ability to manage multiple stakeholders and timelines effectively.
• Strong communication and presentation skills.
• Analytical mindset with ability to derive insights from reports and dashboards.
• Basic understanding of compliance and regulatory frameworks in BFSI.
• Proficiency in reporting and documentation.