Instagram Copywriter - Personal Brand of… at Impact Clients · Remote

The role in one sentence

Write the Instagram scripts: reels, carousels, stories, that Richard films and posts, with the explicit goal of producing viral content that grows the account and drives inbound followers to grow an 8-figure online education business.

This is a creative role with a research backbone. You're not handing ideas to someone else. You're writing the script Richard reads on camera.

Who Richard is

Richard turned a $500 digital product into an 8-figure online education company. He now teaches others how to build online businesses, documenting the journey across Instagram and YouTube. The brand is impact-driven, scaling fast, and aiming to become one of the most influential voices in business education on the platform.

• Instagram: https://instagram.com/richardyuzee
• YouTube:
• New channel: https://www.youtube.com/@richardyubusiness
• Old channel: https://youtube.com/richardyu1

What you'll actually do day-to-day

Spend 90% of your week writing scripts for Reels, carousels, and story content hooks, body, CTAs, the full thing. Studying Instagram is part of the job, not the whole job: you'll reverse-engineer viral posts and translate the mechanics: the hook structure, the pacing, the emotional payoff into scripts that fit Richard's voice.

You'll work directly with the Head of Instagram and the rest of the content team production, and you'll own a measurable goal: view count, follower growth, save/share rates.