Imagimake
Quick Commerce - Performance Marketing… at Imagimake · Mumbai(An…
Skills
Job Description
Role & responsibilities
* Plan, execute, and optimize performance marketing campaigns across *Blinkit, Swiggy Instamart, Zepto, and BigBasket*.
* Manage advertising budgets, bids, keywords, placements, and campaigns to drive *sales and efficient ROAS/TACoS*.
* Monitor key metrics including *Sales, Orders, Ad Spend, Ad Sales, ROAS, TACoS, CTR, CPC, and Conversion Rate*.
* Analyse *SKU, keyword, category, and platform-level performance* to identify growth opportunities and optimize underperforming campaigns.
* Drive *search visibility, product discoverability, rankings, and marketplace presence*.
* Track *competitor pricing, assortment, promotions, and visibility* across platforms.
* Monitor *stock availability/OOS impact* and work with category and marketplace teams to improve SKU performance and assortment.
* Plan and execute *seasonal campaigns, promotions, new launches, and platform-specific activations*.
* Build and maintain *daily/weekly MIS and performance dashboards*, translating data into actionable growth recommendations.
Key Requirements
* *2 - 3 years of hands-on experience* in Quick Commerce / Marketplace Performance Marketing, preferably across *Blinkit, Swiggy Instamart, Zepto, and/or BigBasket*.
* Strong understanding of *Q-commerce advertising, sponsored placements, search visibility, SKU performance, and marketplace growth levers*.
* Proven experience in *campaign management, budget optimization, and performance analysis*.
* Strong analytical skills with experience handling *SKU and campaign-level datasets*.
* Advanced *Excel* skills Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, data analysis, and dashboards.
* Ability to turn *marketplace data into actionable business insights*.
* Understanding of *Q-commerce consumer behaviour, promotions, inventory impact, and marketplace search*.
* Strong communication, stakeholder management, and problem-solving skills.
* Highly *data-driven, detail-oriented, and comfortable in a fast-paced environment*.