Vice President of Marketing at Illuminus in Fitchburg, WI

The VP of Marketing provides strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement across the Illuminus organization. This executive leader is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services.

Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and community-based channels while fostering a high-performing and mission-centered marketing culture.

This role serves as a key strategic partner in advancing the organization’s mission, growth objectives, and long-term vision.

Why Join Illuminus

Illuminus is a mission-driven organization dedicated to serving older adults through compassionate care, meaningful relationships, and innovative services. The Vice President of Marketing will have the opportunity to help shape the future of a growing organization committed to excellence, culture, and strategic growth.

This role offers the opportunity to:

• Influence enterprise strategy and organizational growth
• Lead brand evolution across a respected senior living organization
• Collaborate with a mission-centered executive leadership team
• Drive meaningful impact for residents, families, and team members
• Help modernize and strengthen marketing capabilities across multiple communities

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• Master’s degree preferred.
• Minimum of seven to ten years of progressive marketing leadership experience required.
• Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.
• Strong strategic thinking and executive leadership capabilities.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to lead cross-functional collaboration and organizational initiatives.
• Proficiency in digital marketing platforms, CRM systems, analytics tools, and marketing technologies.
• Ability to balance strategic leadership with operational execution.
• Demonstrated ability to build relationships and influence across all levels of the organization.
• Commitment to the mission, values, and culture of Illuminus.Ability to travel between organizational locations and attend external meetings and events as needed.
• Ability to work extended hours or flexible schedules when organizational needs require.
• Ability to perform work in a standard office environment with frequent computer use.

Demonstrated success in:

• Strategic marketing leadership
• Brand development
• Digital marketing
• Lead generation and conversion strategy
• Occupancy or revenue growth
• Team leadership and development
• Multi-site marketing operations
• Data-driven decision making

Benefits Include:

• FREE Direct Primary Care (DPC) for employees enrolled in our health plan—no copays for primary care visits and personalized access to your provider
• Low-cost health insurance through our self-funded health plan designed to keep more money in your paycheck
• Dental, Vision, Life and Disability Insurance
• Flexible Spending Account (FSA)
• 401(k) Retirement Plan with a company match of $0.50 for every $1 you contribute, up to 6%
• Financial and Retirement Planning at No Charge
• Tuition Reimbursement
• Paid Time Off
• Mission-driven culture where you can make a meaningful difference every day