Marketing Executive

Location: Malaysia

Position Overview

The Marketing Executive supports the Director of Sales & Marketing in developing and executing marketing, branding, and communication strategies that strengthen the resort's brand presence, drive revenue, and enhance guest engagement. Working closely with the Director of Sales and Marketing and cross-functional teams, this role is responsible for managing the resort's social media platforms, creating engaging digital content, coordinating marketing campaigns, and supporting public relations initiatives. The Marketing Executive ensures all marketing communications and promotional activities are aligned with IHG brand standards while showcasing the unique experiences of Mangala Estate Boutique Resort.

Key Responsibilities

1. Plan and execute marketing campaigns, promotions, and brand initiatives that support the resort's business objectives.

2. Manage the resort's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.

3. Develop monthly social media content calendars and create engaging posts, reels, stories, and videos that increase brand awareness and audience engagement.

4. Monitor social media performance, respond to guest enquiries and comments, and maintain a positive online presence.

5. Capture and edit high-quality photography and videography showcasing the resort, guest experiences, dining, weddings, wellness, and events.

6. Create marketing materials including brochures, flyers, digital advertisements, presentations, newsletters, and promotional collateral.

7. Assist with website updates, email marketing campaigns, and digital advertising.

8. Coordinate media visits, influencer collaborations, photo shoots, and public relations activities.

9. Monitor campaign performance, digital analytics, market trends, and competitor activities, providing recommendations for continuous improvement.

10. Work closely with the Sales, Revenue, Food & Beverage, Front Office, Spa, Recreation, and other departments to promote resort experiences, events, and seasonal campaigns.

11. Ensure all marketing materials and communications are consistent with IHG brand standards and the resort's visual identity.

12. Maintain marketing calendars, digital asset libraries, campaign reports, and administrative records.

13. Support resort events, exhibitions, promotional activities, and community engagement programmes.

14. Perform any other duties assigned by the Director of Sales & Marketing or the General Manager.

What We Need From You

1. Diploma or Degree in Marketing, Mass Communication, Business, Hospitality, or a related discipline.
2. Minimum 2 years' experience in Marketing, Digital Marketing, Communications, or a similar role, preferably within the hospitality, tourism, or lifestyle industry.
3. Proven experience managing social media platforms and creating engaging digital content.
4. Strong copywriting skills with the ability to produce compelling marketing content.
5. Experience using Canva, Adobe Creative Suite, or similar design software.
6. Photography, videography, and video editing skills are highly desirable.
7. Knowledge of digital marketing, SEO, Meta Business Suite, Google Analytics, and online advertising is an advantage.
8. Excellent communication skills in English.

Key Competencies

1. Creative thinking with a passion for storytelling and brand building.

2. Strong organisational skills with the ability to manage multiple projects and meet deadlines.

3. Commercial awareness with a guest-focused mindset.

4. Attention to detail and commitment to maintaining brand standards.

5. Proactive, innovative, and results-driven.

6. Strong analytical and problem-solving skills.

7. Collaborative team player with the ability to build effective relationships across departments.

8. Adaptable and able to thrive in a fast-paced environment.

9. Demonstrates IHG's True Hospitality values through integrity, professionalism, collaboration, and exceptional guest service.