Influencer Marketing at Igniwa in San Francisco, CA

Client is looking for a senior, hands-on Influencer Marketing Lead to own influencer marketing. This is a 0→1 and 1→10 role - you’ll design influencer strategy, build and manage influencer relationships globally, and turn influencers into a repeatable, scalable acquisition channel. While influencer marketing is the core focus, you’ll also work closely with our Growth and Product teams on search, paid acquisition, and AI-era discovery.

This role is ideal for someone who has run influencer programs in the US (early stage/SaaS preferred).

What You’ll Own

Influencer Marketing (Primary Focus)

• Design and own global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube
• Identify, onboard, and manage influencers across tiers
• Build long-term influencer partnerships, not one-off posts
• Own outreach, negotiation, contracting, timelines, and delivery
• Develop clear influencer briefs that translate value into native, high-performing content
• Build systems for tracking performance: CAC, retention, assisted conversions, and brand lift
• Experiment aggressively with formats, influencers, and narratives - double down on what works

Creator-Led GTM & Distribution

• Turn influencers into a durable GTM channel (not just a marketing experiment)
• Work closely with founders and Growth to align influencers with launches, features, and narratives
• Explore non-obvious partnerships: affiliates, rev share, co-created products, education, communities