Audience Relations Specialist at IDC in Mexico City, Mexico City, MX

Overview

About the Role & Team

The Audience Development Specialist will be responsible for building, maintaining, and improving audience databases to support event recruitment across North America. This includes identifying the right audience profiles based on event criteria, sourcing new contact data, cleaning and validating existing records, and supporting outreach efforts to maximize registrations and attendance. This role requires strong research skills, data accuracy, attention to detail, and the ability to work closely with event, marketing, and audience development teams

What You’ll Do

Audience Recruitment & Event Support

• Identify and recruit the right target audience for North America events based on event objectives, target job titles, industries, company types, geographies, and other attendee criteria.
• Support attendee acquisition efforts for webinars, virtual events, in-person conferences, executive roundtables, and custom event programs.
• Execute audience invitation activities through approved outreach channels, including email campaigns, phone outreach, LinkedIn research, and other relevant methods.
• Assist in driving event registration and attendance by ensuring the right audience is invited in a timely and targeted manner.
• Work closely with internal stakeholders to understand event requirements and audience priorities for each campaign.
• Monitor recruitment progress and provide updates on audience coverage, gaps, and opportunities.

Data Research & New Audience Sourcing

• Research and identify new audience data based on event-specific requirements and target profiles.
• Build and expand prospect lists using internal databases, market research, online resources, professional platforms, and other approved data sources.
• Source net-new contacts and companies that align with event targeting criteria across the US and broader North America region.
• Continuously explore new channels and methods for audience discovery and data acquisition.
• Ensure sourced data is relevant, complete, and aligned to campaign goals before it is added to the database.

Data Cleaning, Validation & Database Management

• Clean and maintain existing audience databases to ensure accuracy, completeness, and usability.
• Validate contact records regularly, including names, job titles, company information, email addresses, phone numbers, and relevant segmentation fields.
• Remove duplicate, outdated, or invalid records and update existing data as needed.
• Segment and organize audience data based on campaign needs, such as industry, function, seniority, region, and event interest.
• Conduct ongoing data hygiene activities to improve database health and outreach effectiveness.
• Support periodic audits of audience records and recommend improvements to data quality processes.

Reporting & Collaboration

• Track recruitment activity, list-building progress, database updates, and audience quality metrics.
• Prepare simple reports and summaries on sourcing activity, invitation coverage, record validation, and campaign readiness.
• Work collaboratively with the Audience Development Manager, US, and relevant internal teams to improve recruitment strategies and database quality.
• Share feedback and insights from audience engagement and sourcing trends to help refine future targeting efforts.
• Maintain clear documentation of work completed, sources used, and status of audience development activities.
• Sending confirmations mails to qualified registrations, decline mails to non qualified registrations, manage registrations lists, recruitment for additional event in event format like 1:1 meetings, lunch & dinner events.

What You Bring

• Proven experience in audience development, attendee acquisition, database building, lead generation, market research, or related event support functions.
• Experience supporting B2B events, conferences, webinars, or marketing campaigns is strongly preferred.
• Strong understanding of how to identify target audiences using event criteria such as industry, job function, seniority, company size, and geography.
• Experience in data research, list building, contact sourcing, and database management.
• Strong attention to detail with a focus on data quality and accuracy.
• Ability to clean, validate, and maintain large volumes of data efficiently.
• Strong written and verbal communication skills in English.
• Ability to work independently, manage priorities, and meet deadlines in a fast-paced environment.
• Comfortable collaborating with US-based stakeholders and working across North America event timelines.

Technical Skills

• Strong Microsoft Excel skills, including:
  • sorting and filtering large datasets
  • VLOOKUP/XLOOKUP
  • PivotTables
  • duplicate identification and removal
  • data validation
  • basic formulas and reporting
• Experience using CRM systems, marketing databases, event platforms, or spreadsheet-based tracking tools is preferred.
• Familiarity with LinkedIn and other business research tools for audience identification is an advantage.

Why This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

#LI-JR1#LI-Remote#LI-Hybrid#LI-Onsite