Content Writer at I B Corporation in Mumbai (All Areas)

Content Writer / Brand Copywriter

Company: Soul & Scents
Location: Borivali East, Mumbai
Employment Type: Full-Time, In-Office
Experience: 2-6 Years

About the Role

Soul & Scents is looking for an exceptionally strong Content Writer / Brand Copywriter who can shape how the brand speaks across every customer touchpoint.

This role is not for someone who only writes blogs or generic social media captions. We are looking for someone who understands brand communication, consumer psychology and marketing, and can turn a brief into sharp, engaging and commercially effective copy.

The ideal candidate should be equally comfortable writing a 3-word ad headline, an Instagram campaign, a product story, website copy or a detailed brand communication piece.

Key Responsibilities

• Own and maintain the brand tone of voice across communication channels.
• Write compelling Meta and Google ad copies, headlines, hooks, CTAs and campaign messaging.
• Develop copy for social media posts, reels, stories and campaigns.
• Write website content, landing pages, banners and promotional communication.
• Create Amazon and marketplace content, including product titles, bullets, descriptions, A+ content and brand stories.
• Write product descriptions and fragrance stories that are engaging without sounding repetitive or generic.
• Develop copy for packaging, catalogues, brochures, exhibitions and corporate gifting material.
• Conceptualise campaign ideas, taglines, hooks and communication themes alongside the marketing and design teams.
• Write email marketing and WhatsApp marketing communication for B2C and B2B audiences.
• Adapt one campaign idea into different formats while maintaining a consistent message.
• Understand campaign objectives and write differently for awareness, consideration and conversion.
• Work closely with graphic designers and performance marketing teams to develop creatives that combine strong visuals with strong copy.
• Edit and proofread all communication for grammar, clarity, consistency and tone.
• Research competitors, customer behaviour and category trends to continuously improve brand communication.

What We Expect

The candidate must have a strong understanding of the difference between content writing and copywriting.

You should be able to write:

• Strong advertising hooks
• Short-form conversion copy
• Brand campaigns
• Product storytelling
• Social media communication
• Website and landing-page copy
• Email campaigns
• Packaging copy
• Marketplace content
• B2B communication

You should also know when to say less. Great copy is not always long copy.

Skills Required

• Exceptional command over written English.
• Strong grammar, vocabulary and proofreading skills.
• Proven experience handling brand communication.
• Strong understanding of advertising and marketing copywriting.
• Ability to create multiple copy directions from the same brief.
• Understanding of customer psychology, positioning and messaging.
• Ability to write in different tones while maintaining brand consistency.
• Experience writing for digital ads and performance marketing is highly preferred.
• Good understanding of social media and e-commerce communication.
• Comfortable using AI tools such as ChatGPT for research, ideation and workflow acceleration, while ensuring the final output remains original, thoughtful and brand-specific.

We Are Looking For

We want someone who can look at a product and ask:

What should we say about this that will actually make someone stop, notice and care?

The right candidate should:

• Have strong creative thinking and conceptual ability.
• Understand brands beyond just writing captions.
• Be able to identify weak, generic or clichd communication.
• Think from the customer's perspective.
• Write copy that sounds natural rather than overly advertising-driven.
• Understand how copy and design work together.
• Be curious about consumer brands, advertising and marketing.
• Take ownership of communication rather than simply executing briefs.

Experience

2-6 years of relevant experience in copywriting, content writing or brand communication, preferably with a consumer brand, advertising agency, D2C company, beauty, lifestyle, fragrance, fashion or e-commerce business.

Candidates with agency experience handling multiple consumer brands will be preferred.

Portfolio Requirement

Candidates must share a portfolio or writing samples demonstrating experience in areas such as:

• Advertising copy
• Brand campaigns
• Social media copy
• Website copy
• Product descriptions
• Email campaigns
• Packaging or brand communication

Generic blogs and SEO articles alone will not be considered sufficient for this role.

The Benchmark

We are looking for someone who can move comfortably between:

Write a beautiful brand story.

and

Give me 10 ad headlines that can sell this product.

Both require completely different thinking and the candidate should be excellent at both.