Account Manager - E-commerce Marketing Agency at Hustler… · Medellín

The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales.

This includes managing, overseeing, and taking charge of the client-agency relationship for all the clients that have been assigned to you. It also includes developing and executing marketing strategies, handling client communications, writing client reports, and communicating the client’s marketing needs to other team members. You will be responsible for supplying the information your team needs to ensure that all marketing campaigns are written, designed, and executed as well as possible. Your goal as an Account Manager is to assist your clients in meeting their revenue goals using the products and services of our company.

The Account Manager will report directly to the Head of Account Managers, the Account Managers’ Leads, and the Service Director while working collaboratively with other departments.

About the Role:

Mission statement:

The primary mission of our Account Manager is to be in charge of maintaining a good relationship with your assigned clients while ensuring that our products and services are bringing results for our clients. This will include coming up with innovative ideas for clients’ marketing campaigns, monitoring the performance of such marketing campaigns, and keeping an open channel of productive and fruitful communication with our clients.

You will also be responsible for leading teams consisting of professional Copywriters, Designers, and Account Managers’ Associates to ensure that your assigned clients’ marketing campaigns are executed smoothly. This involves activities such as outlining the client's campaign calendar, briefing new campaigns, delegating creative work, and ultimately overseeing the timely delivery of marketing campaigns.

General Responsibilities:

• Effectively managing, overseeing, and ensuring that the marketing campaigns of your assigned clients are executed and performing well
• Building and maintaining a strong relationship with your assigned clients to ensure peak productivity, open communication, and establishing trust between our clients and Hustler Marketing
• Being in charge of the planning, development, and execution of marketing strategies (consisting of email campaigns, SMS campaigns, pop-ups, and flows) for your assigned clients (meaning that you’ll be managing about 40 unique marketing campaigns per month)
• Ensuring that the needs and expectations of your assigned clients are managed and met
• Working to improve the results from email marketing for your assigned clients
• Collaborating with team members to respond to client requests promptly
• Working alongside a team of experienced marketing professionals productively and harmoniously to ensure that the highest quality marketing campaigns are delivered to our clients
• Continuously staying in contact with your assigned clients, including leading and attending regular meetings with your clients
• Collecting and analyzing data to understand the consumers’ demographics and trends to forward the clients' marketing agenda and drive better results, setting new goals weekly
• Regularly reporting on the performance of the email marketing campaigns for your assigned clients, including reporting on aspects like revenue from email marketing, best-performing campaigns, results from A/B testing, and the measures taken to improve and optimize client revenue
• Working with the Service Department to maintain high work standards and ensuring that the set targets for your assigned clients are met in terms of Key Performance Indicators (KPIs)
• Keeping a tight grip on client churn (especially for your assigned clients), and implementing strategies to prevent clients from leaving the company, with the assistance of the Service Director
• Troubleshooting and assisting with any issues related to clients’ satisfaction and the performance of marketing campaigns as developed and executed by our team
• Being able to effectively and productively work with any type of client with minimal supervision
• Working on various tasks as part of the team of Account Managers
• Participating in the Account Managers’ group calls
• Participating in the training and skill-building sessions for Account Managers within the Service Department to improve their skills, performance, and overall expertise
• Acting as a liaison between clients and cross-functional teams to ensure the successful implementation of new services and products offered by Hustler Marketing
• Continuously working to identify new opportunities to expand services offered to clients through regular communication and relationship building
• Using data analysis techniques to create targeted campaigns for upselling our services to our client segments, and to present these service offers to clients in a compelling manner
• Continuously working to discover industry-wide best practices and standards and present your findings to the Account Managers’ Lead, the Head of Account Managers, and the Service Director
• Being available to assist with all internal service-related needs from other departments
• Directly reporting to the Account Managers’ Leads, the Head of Account Managers, and the Service Director (in that structural order)

Positions Specs:

• Full-time commitment while meeting our general availability for office hours

• An average of 140 tracked hours per month consistently

• Fixed-rate monthly salary paid in USD

• Receive contractor status after signing our non-disclosure agreement

• Exclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Hustler Marketing)

• Committing to a 30-day notice period after the first two months (with the first two months being the trial-and-adaptation period paid at full rate)

• Regular performance reviews every 9-12 months, with the first one being after 3-6 months

• Re-evaluation of the role and workload after 6-12 months

About You:

Profile:

The ideal candidate must be someone with extensive working experience in managing client accounts effectively, as well as experience in email marketing. Such experience should include managing a team consisting of marketing professionals (such as Account Managers’ Associates, Designers, Copywriters, and other team members) to deliver marketing campaigns that are focused on driving sales.

The Account Manager must be able to act swiftly upon receiving urgent requests from clients and must be able to work consistently with high levels of accountability.

The right person will be professional and also have considerable leadership and managerial experience, as well as strong communication, presentation, and interpersonal skills to effectively communicate with clients and internal teams. Having been an Account Manager before, or having any agency experience is a great advantage.

Familiarity with various tools such as Slack, Hubstaff, Asana, Klaviyo, and Google Workspace Suite is a must for this role. The candidate should also feel comfortable working in a remote environment. Availability, accountability, professionalism, responsiveness, and consistency are highly important factors for us, so the Account Manager should display these qualities when it comes to workload commitments and general availability during office hours.

Key Requirements:

• At least 12 months of experience working in a digital marketing role, together with at least 6 months of working experience in an email marketing field (Preference will be given to candidates who have worked with remote teams and team members from different countries or have any account management or agency experience)

• A proven track record of achieving success in a leadership role is a must, especially leading a team of creatives to deliver quality work that meets the needs of clients

• Must have the ability to work independently without compromising on work standards

• Must be highly accountable, responsive, and have an excellent ability to meet deadlines

• Great aptitude for working with people, problem-solving, and thinking critically / analytically, as these skills are essential for meeting the needs of our clients and resolving any issues or queries

• Possesses a growth and results-driven mindset, and can handle and implement constructive criticism

• Any remote work experience is a major advantage

• Excellent interpersonal skills to clearly and effectively communicate with clients as well as marketing professionals in our Service Department

• Must possess great problem-solving skills as it is essential for working with clients and resolving any queries, complaints, or issues

• Must have the ability to learn and adapt quickly, and possess excellent time management skills and high levels of focus, productivity, and efficiency

• Any knowledge or experience with email marketing, e-commerce, or Klaviyo is a huge plus

• Familiarity with working autonomously and managing your time (remote work experience is a plus)

• Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time)

• Must consistently work 30-35 hours per week (i.e, 140 hours per month)

• Must have a stable internet connection and a laptop or PC, as well as be able to attend virtual video conferences

• Excellent verbal and written communication skills in English. You must be fluent in English, although English doesn't have to be your native language

• Being open to receiving feedback and constructive criticism and improving on it, as well as giving feedback of similar nature productively to your team