Global Business Director - AdTech at Huntsman… · Shanghai

Global Business Director - AdTech Location: Taiwan - Kuan Yin Job Description: Shape the Future of Global AdTech Growth We are seeking a senior global business leader to drive the growth and transformation of our AdTech business worldwide. This role offers a unique opportunity to shape a scalable global platform, deliver significant revenue and profit growth, and build the foundation for long‑term success across APAC, the US, and EMEA. Operating at the intersection of commercial leadership, technical depth, and operational excellence, this position requires the ability to lead across functions and regions, turning strategy into execution while navigating complex global environments. If you are a seasoned semiconductor industry leader with strong commercial instincts, operational perspective, and a global mindset, this role provides the scale, influence, and challenge to match your ambition. Your Role & Impact Business Growth & Strategy You will lead the global AdTech business with full accountability for growth and profitability. This includes driving global business expansion, leading business model changes where strategic and economic rationale supports it, and evaluating M&A opportunities on a case‑by‑case basis. A critical part of the role is establishing or upgrading production bases in strategic locations such as Taiwan, Korea, or the US, ensuring the business is positioned for long‑term scalability and resilience. Commercial & Market Leadership You will lead the global commercial organization, including sales and marketing teams, to expand the customer base across APAC, the US, and EMEA. Leveraging an existing network within the APAC semiconductor ecosystem, you will accelerate global market entry and deal closure. You will define pricing strategies, set contract terms, and establish clear account prioritization to ensure disciplined and profitable commercial execution. R&D & Technical Oversight Working closely with R&D teams, you will align chemical product development with evolving customer node requirements. Success in this role requires a deep understanding of chemical applications within semiconductor manufacturing and the ability to translate technical capability into customer value. Cross‑Functional Integration Drawing on experience in areas such as supply chain management, JV operations, or manufacturing, you will optimize cost, quality, and supply resilience. You will align closely with regional leaders in APAC and the US to ensure global consistency and strong cross‑regional collaboration. Leadership & Culture You will lead a team of senior commercial and R&D leaders, setting a strong sense of urgency, accountability, and results orientation. You will foster a self‑directed, high‑ownership culture that supports both performance and long‑term capability building. What You Bring Experience & Background Minimum of 10 years of experience in the semiconductor industry Strong understanding of chemical applications in semiconductor manufacturing Experience across at least two distinct functional areas, which may include: Commercial (sales and marketing) Supply chain management JV or partnership operations Manufacturing or Production R&D Minimum 10 years of people leadership experience, including managing managers Proven experience leading businesses or teams across APAC and the US Established and strong network within the global semiconductor ecosystem, including customers, suppliers, and industry bodies Personal Attributes You are self‑driven, operate with a strong sense of urgency, and are comfortable working with minimal supervision in complex, global environments. Education & Language Bachelor’s degree in Chemistry, Chemical Engineering, or Materials Science MBA or advanced technical degree is strongly preferred Fluent in English; Mandarin or Korean is preferred depending on base location Additional Locations: Huntsman Campus, Shanghai, Seoul Additional Locations: China - Huntsman Campus, Shanghai, Korea-seoul